iWorld
Rizzle’s Rimix to allow users to mashup up to five videos
NEW DELHI: The void that TikTok left in the Indian short video sharing ecosystem has been plugged by a rash of similar homegrown apps, which are vying to become king of the hill. These Made in India platforms are constantly coming up with new and improved features to outdo rivals and reel in new users. In keeping with this trend, Rizzle has launched Rimix, touted as the world's first video mixing feature on short-video apps.
This feature allows users to make video mashups using two to five videos within a matter of a few seconds. Users can either choose existing videos from the Rizzle app or record their own videos, add a soundtrack of their choice, and share their masterpiece with the world.
According to a statement issued by Rizzle, Rimix is the industry’s first-of-its-kind spec that empowers users to create personalised short videos that are unique to them.
Developers at Rizzle have created Rimix as a user-friendly feature, and a person does not need extensive prior knowledge of advanced video editing tools to create mashups. Rimix has been introduced at a time when other short video platforms in the industry are trying to reinvent the 'duet' feature launched around four years ago.
"At Rizzle we constantly strive to empower all our users to become creators of content. And with Rimix, we are a step closer to our goal. Rimix allows all our users- with no to minimum to advanced video editing skills, to create videos and share their stories," said Rizzle marketing head Sapna Patel.
Rizzle’s music library has 35,000+ tracks owing to their partnerships with Sony Music Entertainment and Aditya Music. This, combined with Rimix, can bring about a wide variety of exciting user generated content.
It may be recalled that Instagram has rolled out a new feature called Remix on its Reels platform, which essentially lets users upload a video next to another user's, building on top of the original clip – similar to TikTok's duet function. What the Mark Zuckerberg-owned platform’s reaction to the similar-sounding ‘Rimix’ will be is anyone’s guess.
Gaming
MTG gaming chief Benninghoff joins NODWIN board as esports firm primes for IPO
The Gurugram-based esports firm is pursuing a public listing, has returned to profitability and is growing revenues by 42 per cent
GURUGRAM: NODWIN Gaming is moving fast. The Gurugram-based gaming and esports company has launched a pre-IPO fundraising round, appointed UBS as lead adviser for both the round and a subsequent public listing, and landed a heavyweight board director, all in one go.
The new board member is Arnd Benninghoff, executive vice president of gaming at Stockholm-listed Modern Times Group (MTG), who has overseen the group’s strategic investments and portfolio growth since 2014. He is no stranger to building things: Benninghoff has founded and built fifteen companies, served as chief digital officer at ProSiebenSat.1 Media AG, managing director of SevenVentures, and chief executive of Holtzbrinck eLAB. He began his career as a journalist at Deutsche Presse Agentur and various TV networks, holds a Diplom-Kaufmann in business and administration from the University of Münster, and previously sat on the board of Edgeware AB.
The numbers back the ambition
NODWIN is not pitching a story without substance. The company has returned to EBITDA profitability and posted a 42 per cent year-on-year revenue surge, reaching $58.5m in the first nine months of FY2026. The pre-IPO round will combine a primary issuance to fund global expansion through organic growth and acquisitions, alongside a secondary sale to give existing shareholders some liquidity.
Akshat Rathee, co-founder and managing director of NODWIN Gaming, said Benninghoff understands “the entire lifecycle of the gaming and media ecosystem, from the boots-on-the-ground reality of building startups to the strategic complexity of managing multi-billion dollar global portfolios.”
Benninghoff, for his part, said the company “sits at the intersection of sports, entertainment, and technology, making it one of the most exciting players in the global gaming landscape today.”
A portfolio built for the global south
Founded in 2014 by Rathee and Gautam Virk, NODWIN has quietly assembled one of the more compelling esports portfolios outside the Western hemisphere. Its properties include DreamHack India and Comic Con India, and it recently acquired StarLadder, the Ukraine-based tournament organiser behind premier events in CS:GO and Dota 2. The company also serves as a long-term strategic marketing partner for the Evolution Championship Series (EVO), the world’s most prominent fighting game tournament, helping push it into new geographies.
Its geographic focus spans South Asia, Central Asia, Southeast Asia, the Middle East and Africa. Backers include Nazara Technologies, KRAFTON, Sony Group Corporation, JetSynthesys, and the founders’ investment vehicle Good Game Investments.
What comes next
With UBS running the books, a board freshly reinforced with European media and gaming expertise, and revenue heading in the right direction, NODWIN is laying the groundwork deliberately. The esports industry has burned investors before with big promises and thin margins. NODWIN’s return to profitability, combined with a real portfolio of owned intellectual properties across gaming, music and youth culture, gives it a more credible runway than most. The IPO clock is now ticking.
