Ad Campaigns
Ranveer Singh turns businessman for JD Mart
NEW DELHI: Just Dial has roped in Bollywood actor Ranveer Singh as its brand ambassador. The local search company has launched a campaign with Singh for its newly launched b2b marketplace portal JD Mart.
Conceptualised by Tilt Brand Solutions, JD Mart’s ad film showcases Singh as a businessman in various avatars. The campaign takes a quirky and innovative approach on how every business owner feels elated on selling and has a special affection towards the goods and services he sells. The ads deliver a strong message with Singh’s quirkiness and ability to transform into mindful characters. The ad positions JD Mart as ‘India Ka b2b Marketplace’ along with the tagline – Sell Smart. Buy Smart.
“I am excited to be part of Justdial’s JD Mart campaign. I am confident that JD Mart shall benefit millions of India’s businesses to discover, buy and sell products online, which is the need of the hour in these challenging times of the pandemic. I hope this campaign will encourage more and more businesses to go digital and become future-ready," Singh said.
Just Dial founder & CEO VSS Mani said, “We are proud to have Ranveer on-board in our mission to create India’s largest b2b marketplace. His energy and passion and the aspirational value that he brings in is indisputable. The new campaign will be a fun riot to watch for all viewers. Just Dial has helped India’s businesses over the last 25 years to grow their business and this association and our new platforms will help us reach the next level.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
