MAM
Bombay Shaving Co onboards Gaurav Anand as SVP- sales & marketing
MUMBAI: D2c personal care brand Bombay Shaving Company (BSC) has appointed Gaurav Anand as senior vice president, sales and marketing.
Anand will be responsible for driving business critical mandates across modern trade distribution, salon partnerships and new brand scale-up. He will also be taking on a people development role as a leader in the company.
Previously, Anand worked with Reckitt for over seven years and performed different roles in sales and marketing. He was majorly responsible for the P&L management, strategic sales planning and execution, as well as distribution management.
Before joining BSC, he spearheaded Zomato’s central India region followed by strategic initiatives for two years.
Visage Lines (owner of BSC) founder CEO Shantanu Deshpande shared, "We are glad to have Gaurav join our leadership team. He has the right mix of large organisation thinking and ability to take agile decisions, which is imperative to scale emerging consumer businesses. His tenure at Reckitt and Zomato, coupled with strong first principles in business make him an asset to our fast-paced, high-growth organisation."
“I am deeply passionate about building and scaling new-age consumer goods brands. We are on a very interesting growth journey and Shantanu has a fantastic vision of the way we are becoming a house of brands and solving critical consumer problems. Through this year, we will be capturing high share-of-category across channels and geographies for accelerated growth. It is very rewarding to work with an agile, robust and experienced management team that is creating many FMCG 2.0 brands”, added Anand.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
