MAM
DoubleVerify onboards Doug Campbell as chief strategy officer
NEW DELHI: DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has appointed Doug Campbell as chief strategy officer. In his role, Campbell will be responsible for global strategy and corporate development. He will report to DoubleVerify CEO Mark Zagorski.
"From Magnite to Nielsen, he (Campbell) has demonstrated a track record of success and achievement and brings exceptional experience and knowledge to the chief strategy officer role,” said Zagorski. “I look forward to Doug’s leadership as we continue to build momentum, expand globally and deliver on our mission to build a stronger, safer and more secure digital advertising ecosystem."
Campbell has more than two decades of experience, successfully growing public and private companies in the arenas of advertising technology, connected TV and over-the-top video, digital measurement, data analytics, and SaaS. Prior to joining DV, he was chief strategy officer at Telaria, where he oversaw the successful merger with Rubicon Project and the acquisition of SpotX to form Magnite – a global, independent sell-side platform.
Previously, Campbell was chief operating officer at eXelate where he led the sale of the company to Nielsen and went on to serve as Nielsen’s SVP – global strategy and corporate development, where he oversaw strategic acquisitions in digital media and consumer measurement. Prior to eXelate, he was an entrepreneur and held various leadership positions at local digital media pioneer, WorldNow. Campbell began his career as an investment banker at Merrill Lynch.
“DV has taken the lead in providing sophisticated measurement solutions that power media quality and performance in virtually every media environment – including priority, high growth channels like CTV,” said Campbell. “I look forward to leveraging my industry experience to help strengthen our leadership position globally and accelerate company growth.”
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
