Brands
Ayushmann Khurrana is new face of Tecno Mobile
NEW DELHI: Smartphone maker Tecno has roped in actor Ayushmann Khurrana as its brand ambassador for the current calendar. With this partnership, Tecno hopes to drive visibility for its brand philosophy ‘Stop at Nothing’ and bolster its position among smartphone users.
Khurrana said, “As an actor, I understand the importance of perfection and giving the best to our audiences. Tecno has established itself as one of the leading smartphone brand in India with its consistency towards delivering excellent products with stylish designs and innovative features at the most competitive price. Associating with such a brand that stops at nothing to provide a great smartphone experience to its consumers is quite thrilling.”
Tecno Mobile India CEO Arijeet Talapatra, “Tecno is known for its ‘ahead of the curve’ approach and a product philosophy that believes in introducing segment-first features to create greater accessibility for our consumers in the mid-budget category of new Bharat. In this journey, we felt that 'Ayushmann the personality', upholds our values the strongest. He epitomises our intent to be uncompromising in our efforts to empower Indian citizens with feature-rich smartphones. I strongly believe this association will enable us to reach out to a wider base of consumers and further consolidate our position as a leading smartphone player in the segment.”
The association with the Andhadhun star complements the company’s initiative to push the envelope of technology democratisation with innovative, new-age smartphones at aggressive price points. Khurrana will be seen spearheading the new Tecno Spark 7 campaign across Spark, Pova, Camon smartphone series.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
