MAM
HUL’s Deepika Bhan to lead Tata Consumer Products’ packaged foods biz
NEW DELHI: Tata Consumer Products (TCP) has roped in Deepika Bhan as the new president of the company’s packaged foods division in India. The appointment will come into effect from 27 April 2021.
Bhan joins TCP from Hindustan Unilever, where she was global brand director – haircare for south Asia. She has had varied stints in sales, customer marketing, media, brand and category/ P&L roles in her career during which she has led large teams across brands and portfolios. She has also worked with PepsiCo and Tata Motors.
“We are delighted to welcome Deepika on board to lead our foods portfolio. We aspire to build this business through agility, innovation and strengthening our brands, and Deepika will lead us in this exciting growth phase,” said Tata Consumer Products MD & CEO Sunil D’Souza.
TCP's foods portfolio includes brands such as Tata Salt, Tata Sampann and Soulfull. In India, the company has a reach of over 200 million households, along with an annual turnover of Rs 10,000 crore with operations in domestic and international markets.
“I’m looking forward to being part of this journey as we build the foods business on the base of the strong leadership position and iconic brands that the company has created. I’m particularly happy to be a part of the Tata Group- an organisation which is purpose-led and built on strong values,” Bhan stated.
The announcement comes days after the consumer goods major appointed Puneet Das as president of its packaged beverages business in India and south Asia.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
