MAM
Mumbai City FC extends partnership with EA SPORTS as associate partner
Mumbai: Mumbai City FC has announced the extension of its partnership with global gaming giant and creator of the world-renowned FC series, EA SPORTS as the club’s associate partner.
The association will mark a significant step in the ongoing synergy between Mumbai City and the leading force in the gaming industry, further bridging the gap between real-football and the virtual gaming arena.
Under this partnership with the Islanders, the EA SPORTS brand marks will feature prominently on the back of the first team’s shorts during matchdays, and throughout the club’s training facilities at the NMSA Ground, Vashi, Navi Mumbai.
The alliance is poised to deliver top-quality content to football fans across India and around the globe, bringing supporters closer to their favourite club and players through the immersive world of gaming.
Mumbai City FC CEO Kandarp Chandra said, “We are incredibly excited to extend our partnership with EA SPORTS, a collaboration that has already proven to be a game-changer for Mumbai City and our fans alike. This renewed association reflects our shared vision of bringing fans closer to the action, both on and off the field, through innovative and engaging platforms. We look forward to working hand in hand with EA SPORTS to create even more immersive and interactive experiences, ensuring that Mumbai City continues to resonate with football fans not just in India, but across the globe.”
FC Football Partnerships director James Taylor said, “We’re thrilled we’re able to extend our partnership with Mumbai City FC,” said James Taylor, Director of FC Football Partnerships. “We’re excited to bring fans closer to the players and club they love, providing them a truly authentic experience.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
