iWorld
Hungama Play bets big on regional language content
KOLKATA: Hungama Digital Media’s VoD platform Hungama Play has unveiled plans to release more than 20 original shows in six Indian languages over the next 12 months.
These languages include Hindi, Tamil, Telugu, Kannada, Marathi and Bhojpuri, which together contribute to over 80 per cent of the consumption on the platform. Hungama Play’s first Telugu original show, Game, releases this week. The show will receive a multilingual showcase and will be available in Tamil and Kannada as well.
In addition to their availability on Hungama Play, all original web series will benefit from Hungama’s wide distribution network. Most shows will be available to stream through Hungama Play on MX Player, Airtel Xstream, Vi Movies and TV, Amazon Fire TV Stick, Tata Sky Binge, Tata Sky Binge+, DishSMRT Stick, D2H Stream, DishSMRT Hub, Siti Playtop, ISPs like Meghbela Broadband, Alliance Broadband, ACT Fibernet and Netplus, and smart TVs like TCL, OnePlus TV, LG, Sony Bravia, CVTE, Toshiba and CloudWalker. Additionally, Hungama’s association with Xiaomi will enable consumers to watch the shows via Hungama Play on Mi TV.
Hungama Digital Media founder & CEO Neeraj Roy said, “The multilingual and multi-genre approach that we have followed for building our content library has helped us increase consumption on our platform by over 3X in the last two years, with the six key languages serving as the primary drivers for this growth. We are committed to strengthening our original programming further by delivering local, relevant and entertaining narratives, now across several languages. We are certain that our programming coupled with our distribution network will help us increase our user-base by 2X over the next year.”
Releasing on 21 April 2021, Game is a crime drama in Telugu (also available in Tamil and Kannada) that weaves in elements of mystery and thrill, and follows six different people, each involved in a murder conspiracy. Their quest for the truth sets into motion a plan that throws their lives into chaos. The show stars popular actors from the Telugu entertainment industry – Noel Sean, Srikanth Iyyangar, Kona Sasitha, Vinay Varma and Abhinav Manikanta – in key roles. It is produced by Gangapatnam Sridhar and directed by Ganga Sanampudi.
Gaming
Samsung’s #PlayGalaxy Cup 5.0 crowns Kaashvi Warriors
Galaxy S26-powered esports event reaches 350 million plus users with 48 top creators.
MUMBAI: Samsung just powered up India’s gaming arena because when Galaxy S26 meets creator chaos, even the controllers get excited. India’s largest consumer electronics brand, Samsung, hosted the fifth edition of #PlayGalaxy Cup, powered by the all-new Galaxy S26 series, bringing together 48 top gaming creators for a high-stakes tournament. Kaashvi Warriors emerged as champions after approximately four and a half hours of intense head-to-head matchups, livestreamed on Samsung India’s official YouTube channel and select Exclusive Stores nationwide, reaching over 350 million users.
The event featured leading talents from Opraahfx, including TechnoGamerz, MythPat, GamerFleet, Desi Gamers, Gautami Abhyudaya, Sooneeta, and Sourav Joshi, delivering massive engagement and competitive fire.
The Galaxy S26 series stole the show with its enhanced performance, immersive display technology, reduced thickness, and lighter weight proving its mettle in sustained peak gameplay under tournament pressure.
Samsung Mobile,vice president and head of product marketing & e-commerce Aditya Babbar said, “At Samsung, we’re proud to empower India’s vibrant esports community with Galaxy devices designed for high-performance gaming. #PlayGalaxy Cup has now entered its fifth edition… we’ve taken it to the next level with even bigger battles and exclusive experiences.”
Over five seasons, #PlayGalaxy Cup has grown from tournament to creator-community powerhouse, cementing Samsung’s bond with Gen Z and millennial gamers fuelling India’s esports boom.
In a scene where mobile gaming is exploding, Samsung’s latest showcase wasn’t just a win for Kaashvi Warriors,it’s a statement that the right device can turn any matchup into a multi-million-view spectacle.
