Brands
Washington Sundar signs on as Anker brand ambassador
MUMBAI: Chinese electronics company Anker has roped in Washington Sundar as its brand ambassador. From now, Sundar will helm all major campaigns for the brand across media platforms. The cricketer is also expected to appear in his first promotional TVC for the brand very soon.
The partnership between Anker and Sundar will be managed by the latter’s management agency, Whiteleaf Talent. With this partnership, Anker aims to elevate the existing customer base and further reach out to the youth in the country by utilising the popularity of the Team India batsman.
In 2019, Anker had appointed Olympic medal-winning badminton player Saina Nehwal as its brand ambassador.
Anker Innovation India head Gopal Jeyaraj said, "We are excited to begin our new innings with Washington Sundar as our brand endorser. Anker’s journey has been similar to that of Washington Sundar who rose from very humble beginnings to touch cricketing heights at the International level. We feel that his persona is an excellent fit for our brand. We are looking forward to this amazing partnership and extending our best wishes to Sundar, for the ongoing IPL season."
Sundar said that he is happy and excited to partner with a young and dynamic brand like Anker.
"Anker is breaking the industry stereotypes, and is constantly evolving with innovative and stylish tech products. Through this association, I’m happy to explore my love for gadgets and extend my complete support to see them achieve new heights," he added.
Meanwhile, the Indian arm of German sports brand Puma has also inked a long-term partnership deal with Washington Sundar and Devdutt Padikkal. Sundar and Padikkal have now joined Puma's roster of cricketers that include Indian skipper Virat Kohli and KL Rahul.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
