Hindi
Salman Khan-starrer Radhe to debut on Zee5, Zee Plex along with theatres
KOLKATA: As the Covid2019 pandemic once again slams the film exhibition industry with new restrictions, filmmakers and distributors have been in a quandary — whether to postpone movie releases or take the direct to OTT route. Now, taking a cue from foreign production houses like Warner Bros, Salman Khan-starrer Radhe will debut on Zee5 and Zee Plex on the same day as its theatrical release.
With this move, Zee Studios has become the first studio in India to adopt a multi-format release worldwide.
Zee Studios CBO Shariq Patel shared, “The ongoing pandemic forced us to innovate, and we are proud to be the first to embark upon this new distribution strategy. While we all love to catch the latest movies at the nearest theatres, we realised we’d be doing a disservice to Salman’s fans nationwide if we aren’t able to release theatrically in all Indian states.
He went on to add that the studio sensed the need for a pay per view solution along with theatres, which gives the consumers flexibility and convenience of viewing the film. Zee Studios is looking to release the film in over 40 countries including theatrical release in major overseas markets.
“There cannot be a better film than Radhe to offer the audiences who’ve been waiting for an out and out entertainer for over a year now,” quipped Patel.
The film will have a theatrical release and will be showcased in all Indian states where cinema halls are operational as per Covid protocols. The international theatrical release will target countries in the Middle East, North America, Australia, New Zealand, Singapore, Europe. It will also be the first Bollywood film to release theatrically in the UK since the lockdown last year
Salman Khan Films' spokesperson remarked, “We will support the theatre owners by releasing the film in as many theatres as we can, keeping in line with the rules and protocols laid down by the government. But, considering the guidelines and safety measures, we also need to devise ways to ensure that the film reaches all of our audience. We don't want to deny the audience the choice of entertainment in the comfort of their homes during these times."
Along with Salman Khan, Radhe also stars Disha Patani, Randeep Hooda and Jackie Shroff in pivotal roles. The movie is presented by Salman Khan Films in association with Zee Studios, produced by Salma Khan, Sohail Khan and Reel Life Production. It is scheduled to release on 13 May 2021 on the occasion of Eid.
Hindi
Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation
Almighty Motion Picture taps Karan Vyas to script Marico story
MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.
Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.
At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.
The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.
The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.
Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.
With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger
