Salman Khan-starrer ‘Radhe’ will premiere on Zee5 and Zee Plex on 13 May.
Multi-release format will not work in India like other global markets, experts believe.
Zee Studios becomes the first studio in India to adopt the multi-format release.
Effective pricing is very important for its success
'Zee Plex' will offer new blockbuster releases both on TV and OTT
