Brands
Vedanta elevates two industry veterans to drive sustainable growth
MUMBAI: Vedanta is all set to drive the next phase of sustainable growth in the Iron & Steel sector with the strategic elevation of two industry veterans. Vedanta Iron and Ferro Alloys Business CEO Sauvick Mazumdar has been appointed as CEO of Vedanta’s Iron and Steel Sector, while Vedanta – value added business director NL Vhatte will take up the role of CEO- ESL Steel.
Mazumdar has been associated with the group for almost 25 years and has diversified experience in the iron & steel sector including mining, exploration, logistics, iron making and business development. He was appointed as the CEO of the Sesa Goa Iron Ore Business in 2019. Post the acquisition of FACOR, Mazumdar has been also leading the Iron & Ferro Alloys Business of Vedanta.
Vhatte, who has rich diversified experience of close to three decades in pig iron, metallurgical coke, steel making and waste heat recovery power plants will now Head ESL Steel, which was acquired by Vedanta to diversify into the steel industry in 2018.
Vedanta Group CEO Sunil Duggal said: “I congratulate Sauvick Mazumdar and NL Vhatte for this much-deserved elevation. With their rich and diversified experience, I am sure that we will take our iron & steel business to greater heights with strong emphasis on safety, environment and sustainable growth.”
A mining engineer from NIT- Surathkal, Sauvick Mazumdar has had a successful track record of driving the growth of Vedanta’s Iron ore business through best-in-class techniques, innovation, state-of-the art environment friendly technologies, implementation of robust Safety systems and automation.
An electrical engineer with MBA in finance, Vhatte has a successful track record of driving the growth of Vedanta’s value added business (VAB) from 0.3 to one million Tone as the largest merchant pig iron producer with lowest cost.
With the ongoing expansion of steel capacity at ESL Steel to 3.5 MT, Vhatte will play a critical role in creating a futuristic, world-class and motivated organisation with a focus on HSE and sustainability excellence, people development, governance, advocacy, technology and digitization to bring large-scale performance transformation for the group.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
