MAM
InMobi launches in-game advertising for global brands and agencies
NEW DELHI: With more and more Indians turning to mobile gaming to chase away the pandemic blues, the mode of self-entertainment now offers a plethora of opportunities for brands to connect with their TG. With this insight, mobile advertising platform InMobi has launched in-game advertising on InMobi Exchange. This will enable brands to reach premium mobile users, with ads that blend into the game environment, like electronic advertising boards in an in-game sports stadium, an e-sports arena or the extremely popular casual and hyper-casual gaming space.
InMobi India VP & general manager Jayesh Ullattil said, “India is the 5th largest mobile gaming market in the world. Based on our recent consumer study, we saw that the pandemic added 40 per cent first-time gamers with 80 per cent of all mobile gamers playing once or several times every day. 74 per cent of all mobile gamers prefer to watch an ad over making in-app purchases and 60 per cent recall the ad seen during play. This innovative partnership only enables advertisers to further maximise engagement with an already watchful and engaged audience.”
InMobi Exchange has partnerships with several platforms in the native in-game advertising space including AdInMo, Admix, Adverty, Anzu, Bidstack, Frameplay and Sayollo. This means that advertisers can access this premium inventory across the globe at a scale and diversity unmatched by any other mobile supply-side platform today, the company said in a press statement.
“In-game advertising is uniquely effective because it allows advertisers to interact with their consumers in a highly intuitive way,” said InMobi SVP & general manager – publisher platforms and exchange Kunal Nagpal.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
