iWorld
Amazon Prime Video drives ‘LOL- Hasse Toh Phasse’ promotions with Pac-Man game
KOLKATA: Amazon Prime Video is all set to add to the excitement of the launch of the it’s original series LOL- Hasse Toh Phasse, as the chaotic and fun madhouse transforms into a PAC-MAN maze. The streaming service has rolled out a limited edition Pac-Man game as a part of a consumer engagement campaign for the unscripted comedy reality show.
This maze chase video game has the show’s hosts and comedians as Pac-Man icons. The player can choose their favourite comedian to play the game, and then try to evade the hosts Boman Irani and Arshad Warsi’s sharp and vigilant watch. The player has to score as much as possible with three lives to navigate through three challenging yet exciting levels. With an engaging and addictive web and mobile (iOS & Android) interface, this limited edition Pac-man game will have gaming enthusiasts and fans of the series hooked.
The streamer has also come up with a quirky consumer engagement campaign titled #LastSeenLaughing by posting a flurry of memes about funny instances from its shows and movies, with the hashtag. Jumping on the bandwagon, close to a 100 brands which include Zomato, Jack and Jones India, Mentos, Dunzo and Rage Coffee joined the conversation along with netizens.
An international format comedy show with an Indian twist, LOL- Hasse Toh Phasse brings together comedy kings Boman Irani and Arshad Warsi to keep a vigilant watch on India’s 10 most celebrated comedians: Aadar Malik, Aakash Gupta, Aditi Mittal, Ankita Shrivastav, Cyrus Broacha, Gaurav Gera, Kusha Kapila, Mallika Dua, Sunil Grover and Suresh Menon. Bringing the toughest challenge of their life, the show witnesses the contestants pitted against each other in a house with two objectives – to make others laugh and more importantly, ensure that they should be the last one standing with a straight face!
Visit www.lolpacman.com to play the game.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
