Ad Campaigns
Cycle Pure Agarbathi’s #PrayForEveryone film goes viral
Mumbai : In catastrophic times such as the one our world is going through currently, everyone from the Pope to the common man is in need of a prayer. Little wonder then that a universal prayer initiative by Cycle Pure Agarbathi to #PrayForEveryone, has gone viral on social media platforms.
With this short video, the brand is urging people to join hands together in this global pandemic and pray for the wellbeing of all beings. Amitabh Bachchan, Saurav Ganguly, Ramesh Aravind along with various other notable celebrities from cinema and sports have come forward and extended their support to Cycle’s this initiative.
While Covid-19 has created havoc around the world and panic is the prevailing sentiment, people are seeking solace and hope in prayers. This short film is doing rounds for its #PrayForEveryone appeal.
The video has received over seven million views on Instagram, Facebook, and YouTube collectively in a week’s time. The video has also been shared by over xx people on various social media platforms including WhatsApp.
“Our intention was to spread hope and positivity, with a simple, universal prayer. At Cycle, we believe in the healing power of collective prayer and its ability to provide well-being. For this, we chose the timeless prayer ‘Sarve Bhavantu Sukinah’ meaning, ‘May all beings be happy’. The fact that the film has gone viral is proof that today everyone is praying for everyone. Everyone has a reason to pray. We pray this pandemic passes soon,” said Cycle Pure Agarbatti MD Arjun Ranga.
A sure indicator of the universal appeal of the video is that many people from different walks of life have come together and extended their support to the video by sharing it rapidly. While Cycle Pure Agarbathi has been actively working at the on-ground level to help Covid patients and aid the medical requirements, the video is to reinstate the hope and spread positivity among the people of India during these difficult times.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
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Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
