MAM
OPPO announces launch of ‘sleep sign-in’ campaign
New Delhi: With people struggling with one of the worst health crises in recent times, the need for continuous blood oxygen saturation (SpO2) monitoring has become the need of the hour. Keeping this in view, the global smart-device brand OPPO announced the launch of its new Sleep Sign-in campaign for its consumers.
People can wear the OPPO Band Style while sleeping and connect it to the HeyTap Health app on their Android phones, for 30 days simultaneously. The company also announced that the first 500 lucky participants will stand a chance to win another OPPO Band Style, absolutely for free. Through its campaign, the brand is also encouraging people to have a good night’s sleep without having to worry about their blood oxygen saturation levels.
OPPO had also brand donated 5,000 units of OPPO Band Style to front-line warriors of Delhi Police and Greater Noida Authority, reinforcing that safeguarding citizen’s health and wellbeing has always been one of OPPO’S topmost priorities.
Starting 17 May till 31 July, all participants can sign in to ‘activity in the app’s Health tab. Post joining, they are required to wear the OPPO Band Style every night when they sleep. The data collected after 8:00 PM each day will be taken as sleep data. “When you wake up the next day, make sure your OPPO Band is connected to your phone via Bluetooth so that you can punch in on the activity page. You need to punch in 30 days in a row. Once you punch in, the day count starts. If you forget to punch in, the day count will reset automatically,” said the company during the launch.
OPPO will send a voucher to the Amazon account of winners within ten workdays after they submit their address and contact information on the prize page of the HeyTap Health app. Once they get the voucher, they can go to their Amazon account that has their valid delivery address in India, add to cart, choose the Payment method, add the gift card or promotion code and continue to finish the transaction.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
