MAM
Yajur Gulati Joins Cinépolis India as lead – brand & communications
MUMBAI: Yajur Gulati, a distinguished marketing professional with extensive expertise in brand strategy and communications, has taken on a new role as lead – brand & communications at Cinépolis India. This strategic appointment marks an exciting chapter in Gulati’s career, as he takes charge of enhancing the brand’s presence and communication strategies across India.
Gulati brings a wealth of experience to Cinépolis India, with a career spanning over a decade in diverse marketing and leadership roles. Before this, he led integrated media and communication strategies at Philips, where he played a pivotal role in promoting categories like male grooming, beauty, oral healthcare, and personal health. His initiatives included media planning, digital marketing, product launch activations, and brand health KPIs.
Earlier in his career, Gulati held significant positions at companies such as HT Media Ltd., Reliance Brands Limited, GroupM, and LinkedIn, managing marketing operations, digital strategies, and brand activations. His impressive portfolio also includes managing marketing campaigns for Fortune 500 clients like Google, Microsoft, and Unilever.
A graduate of Delhi University with a bachelor’s in commerce, Gulati further honed his marketing expertise through a postgraduate diploma in marketing from SVKM’s Narsee Monjee Institute of Management Studies (NMIMS).
In his new role at Cinépolis India, Gulati is expected to drive innovative campaigns and strengthen the brand’s consumer connection, ensuring its leadership in the entertainment and cinema industry.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
