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Chingari App unites with Rotary International & Being Human for Project Breathe

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MUMBAI: Short video app Chingari has collaborated with Rotary International and Being Human for ‘Project Breathe’ to contribute to the country’s fight against the devastating second wave of Covid-19.

The project aims to provide oxygen concentrators in the under-served regions of Southwest Maharashtra, North Karnataka, and the entire state of Goa which have been grappling to meet oxygen demands for the past few weeks.

Speaking on the plan of action, Chingari App CEO & co-founder Sumit Ghosh said, “Rotary International and Being Human have always come forward to help those in need. As an organization that believes in building a better future for the nation, we are no different. It is the time to be with the people, and so, without a second thought, we have extended our support to help foster ‘Project Breathe’.”

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Under the project, Rotary Dist. 3170 will procure oxygen concentrators and send them to various hospitals in the region. These concentrators will be used by hospitals as an Oxygen Concentrator Bank for patients under home isolation, thus proportionately reducing their influx to hospitals that are already overwhelmed.

Chingari and Fireside intend to start a fundraiser with CovidCitizens.org to support Covid initiatives undertaken by various NGOs across the country.

Speaking on the collaboration, renowned laparoscopic surgeon & Director of Rotary International Dr. Bharat Pandya said, “Rotary International has been in the forefront of carrying out humanitarian projects across the world for more than a century. Rotary during Covid times has spent about $ 35 million across the globe and $ 5 million in India alone towards Covid relief measures and medical infrastructure support. We are grateful to Chingari and Being Human for collaborating with Rotary in supporting this noble cause and look forward to partnering with them in the future too.”

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Speaking on the collaboration, Chingari App co-founder and COO Deepak Salvi said, “These are testing times for the country & we all must extend our help to serve our people. We must take the battlefront to help our corona warriors. In its quest to help those suffering due to the shortage of oxygen, Chingari App will be extending its full support as part of its social responsibility and welfare initiative. I urge everyone to come together and help those around you in whatever way you can.”

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iWorld

Netflix cuts jobs in product division amid restructuring

Layoffs hit creative studio unit as leadership and strategy shifts unfold.

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MUMBAI: The streaming wars may be fought on screen, but the latest plot twist is unfolding behind the scenes. Netflix has reportedly begun laying off several dozen employees from its product division as part of an internal reorganisation, according to a report by Variety. The cuts are believed to have primarily affected the company’s creative studio unit, which works on marketing assets such as in app trailers, promotional visuals and live experience content for the streaming platform.

The company has not disclosed the exact number of employees impacted.

According to the report, the layoffs were not tied to employee performance. Instead, the restructuring eliminated certain roles while other employees were reassigned to different teams within the organisation.

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The roles affected are understood to include designers, producers and creative specialists responsible for marketing and brand experience initiatives.

The job cuts come as Netflix adjusts its leadership structure and reshapes its product and creative teams. Last month, Elizabeth Stone was promoted from chief technology officer to chief product and technology officer, giving her oversight of product, engineering and data operations across the company.

Earlier, in December 2025, Netflix also appointed Martin Rose as head of creative for global brand and partnerships, a move seen as part of a broader restructuring of the company’s brand and product functions.

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Despite the layoffs, Netflix remains one of the largest employers in the streaming sector. The company is estimated to employ around 16,000 people globally, with roughly 70 percent of its workforce based in the United States and Canada. In 2023, the company reported approximately 13,000 employees, indicating that its headcount had grown significantly before the latest restructuring.

The workforce changes arrive at a time when Netflix is navigating a shifting financial and strategic landscape in the global entertainment industry.

The streaming giant recently secured $2.8 billion in additional cash after receiving a breakup fee from Paramount Skydance following its withdrawal from a deal involving Warner Bros. Discovery.

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Speaking to Bloomberg, Netflix co chief executive Ted Sarandos explained that the company had evaluated multiple scenarios during the negotiations but chose not to match the competing offer once it learned that a higher bid had been submitted.

Netflix had capped its offer at $27.75 per share and ultimately stepped back rather than pursue Paramount’s $111 billion acquisition deal, which included a personal guarantee.

Sarandos also cautioned that the financing structure behind the Paramount Skydance transaction could have ripple effects across the entertainment industry.

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According to him, the debt heavy deal could trigger significant cost cutting, with David Ellison, chief executive of Paramount Skydance, expected to eliminate about $16 billion in costs and potentially cut thousands of jobs as part of the integration process.

For Netflix, the current restructuring appears to be part of a broader attempt to streamline operations while continuing to invest in product, technology and global content even as the streaming industry enters a new phase of consolidation and financial discipline.

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