MAM
Knowledge platform Mind Wars renews marketing mandate with Blue Buzz
Mumbai: Knowledge platform Mind Wars on Monday announced that it has retained the marketing and communications mandate with Blue Buzz, a full-service integrated marketing agency for the second consecutive year. The move is part of the aggressive growth strategy of the brand in line with its overall vision.
Mind Wars is the brainchild of Zee Entertainment Enterprises Ltd. (ZEEL), and a first-of-its-kind knowledge acceleration program aiming to make India smarter. Blue Buzz will take charge of the creative, digital, and media mandates for the brand and amplify the brand’s presence across all platforms.
Speaking on the association, Zee Entertainment Enterprise Ltd, vice-president, Umesh Bansal said, Mind Wars is gaining rapid momentum across the country in line with its vision of making young India smarter and encouraging playful learning methods. “2021 will be an even more exciting year for the brand. We are confident about the expertise and integrated solutions Blue Buzz will bring to spearhead this next phase. We look forward to taking this partnership to newer heights and exploring innovative ways of brand engagement in the year ahead,” he said.
Speaking on the partnership, Blue Buzz’s co-founder, Neha K Bisht said the agency has always adopted a distinctive storytelling approach to achieve the client’s business goals. “We will be using this opportunity to showcase the team’s unmatched skills of prodigious strategies that strengthen the brand’s presence across platforms. We are certain of putting our best foot forward to set new benchmarks together,” she said.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
