MAM
COVID-19 effect: Dettol Toilet Soap tops BARC list in week 20
Mumbai: As people in India became more aware of personal and home hygiene due to the coronavirus pandemic, antiseptic soaps and cleaning liquid brands topped the advertising charts released by the Broadcast Audience Research Council (BARC). As per its data for top brands and advertisers between 15 May and 21 May, 2021 (Week 20), Dettol Toilet Soaps led the chart with 555.13 (000 secs) of ad volume, followed by Vanish Oxi Action in second place with 489.52 (000 secs) of ad volume.
Disinfectant surface cleaner Lizol is in third spot with 489.43 (000 secs) of ad volume, while Dettol Liquid Soap and Dettol Antiseptic liquid bagged fourth and fifth spots with 474.86 (000 secs) and 448.53 (000 secs) of ad volume respectively.
While the list is purely dominated by antiseptic and disinfectant brands, streaming platform Amazon Prime Video garnered the sixth spot with 431.33 (000 secs) of ad volume. Unlike its competitors including Netflix and Disney+Hotstar, Amazon Prime Video has spent a lot on advertising, especially on general entertainment channels (GEC) over the past few months.
Dettol Intense Cool Soap, Harpic, and Moov Strong Diclofenac Gel bagged hours for the seventh, eighth, and ninth positions with 408.34, 3882.42, and 350.89 (000 secs) of ad volume respectively. Harpic Power Plus 10X Max Clean held on to the tenth spot with 330.86 (000 secs) in ad volume.
Reckitt Benckiser India led the advertiser’s list in week 20 by registering 5509.47 (000 secs) advertising volume followed by Hindustan Lever Limited with 4807.86 (000 secs) ad volume. The third position has been grabbed by Brooke Bond Lipton India Limited with 878.64 (000 secs) ad volume, while Colgate Palmolive India Limited stood at the fourth spot with 709.34 (000 secs) ad volume.
Other advertisers who bagged their spots in the top ten list are Procter & Gamble (629.21), ITC Limited (614.42), Cadburys India Limited (588.89), Pepsi Co (562.24), Amazon Online India Pvt Limited (541.51), and Smithkline Beecham (365.62).
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
