iWorld
Amazon Prime Video tops Nielsen’s original movies list in US
Mumbai : Amazon Prime Video’s Without Remorse has topped the most-watched list of original movies released by the US-based information, data, and market measurement firm Nielsen. Amazon Prime Video’s run to the top spot was unexpected, with Netflix dominating the list over the past few weeks with movies like Stowaway and Thunder Force.
Without Remorse sets OTT on fire
Directed by Stefano Sollima, Without Remorse is based on the book with the same name written by Tom Clancy. The film stars Michael B. Jordan, Jamie Bell, Jodie Turner-Smith, Luke Mitchell, and Guy Pearce in lead roles. It revolves around the life of John Kelly, a US Navy Seal who sets out on a path of revenge after his pregnant wife and unit members are killed by Russian assassins. The film has received mixed to positive reviews, while critics have lauded Michael B Jordan for an amazing performance in action sequences.
The Mitchells vs. The Machines that is now available for streaming on Netflix bagged second spot in Nielsen’s original movies list. Directed by Mike Rianda, this computer-animated science-fiction comedy film was produced by Sony Pictures Animation. The film revolves around the life of young Katie Mitchell who embarks on a journey with her parents and younger brother. Things take an unexpected turn when all electronic devices in the world suddenly come to life and stage an uprising.
Things Heard and Seen grabbed the third spot, followed by Netflix’s Stowaway in the fourth spot. Other movies in the Nielsen list in the most-watched category of original films include Moana (Disney+), Green Zone (Netflix), Soul (Disney+), Thunder Force (Netflix), Frozen (Disney+), and Madagascar (Netflix).
Hulu marks its presence in the series category
Netflix topped the series category with its new series Shadow and Bone created by Eric Heisserer. This fantasy series is based on two books; Shadow and Bone and Six of Crows, written by American author Leigh Bardugo. Actors Jessie Mei Li, Archie Renaux, Freddy Carter, and Amita Suman essay lead roles in the series.
Hulu’s The Handmaid’s Tale was an unexpected entry in this week’s Nielsen list of most-watched original series. Created by Bruce Miller, the series is based on the 1985 novel with the same name penned by Canadian author Margaret Atwood. The series is set in the backdrop of Gilead, a totalitarian society in what used to be part of the United States, ruled by a fundamentalist regime that treats women as property of the state. However, things take an unexpected turn when one woman decides to fight against all the odds in society.
The other original series that made their way into the Nielsen list are The Circle (Netflix), The Falcon and the Winter Soldier (Disney+), The Crown (Netflix), The Great British Baking Show (Netflix), Life in Color with David Attenborough (Netflix), Invincible (Amazon Prime Video), Longmire (Netflix), and Lucifer (Netflix).
The section of acquired series did not witness many changes from last week. All the ten inclusions in this list are from Netflix’s arsenal which includes, NCIS, Grey’s Anatomy, Criminal Minds, Cocomelon, Heartland, Supernatural, Nicky Ricky Dicky, and Dawn, Schitts Creek, Gilmore Girls, and New Girls.
iWorld
Matka King campaign turns Mumbai into a city of cards
Massive card billboard, buses and shelters recreate 1960s Bombay.
MUMBAI: Mumbai isn’t just shuffling traffic this week, it’s dealing in drama, one card at a time. A high-impact outdoor campaign for Matka King has quite literally taken over the city, transforming everyday streets into a living, breathing throwback to the world of 1960s Bombay. At the centre of the spectacle is a towering billboard near the city’s T1 airport, created by visual artist Rob, assembling hundreds of playing cards into a striking portrait of Brij Bhatti, the infamous Matka King portrayed by Vijay Varma. The installation doesn’t just sit on the skyline; it commands attention, pulling eyes upward in a city otherwise known for looking straight ahead.
But the campaign doesn’t stop at a single visual. The streets themselves have been drafted into the narrative. Vehicles wrapped entirely in vintage playing card designs are cruising through Mumbai, while bus shelters constructed to resemble houses of cards have begun appearing across key locations. The effect is immersive less an advertisement and more a temporary rewriting of the city’s visual language, where modern Mumbai briefly slips into a stylised past.
The campaign leans heavily into experiential storytelling, extending the show’s world beyond screens and into public spaces. By using tactile, physical installations rather than purely digital amplification, it taps into a growing trend in entertainment marketing where scale, spectacle and shareability converge to create cultural moments rather than just promotional bursts.
Created by Abhay Koranne and directed by Nagraj Popatrao Manjule, the series features a wide ensemble cast including Kritika Kamra, Sai Tamhankar, Siddharth Jadhav and Gulshan Grover, among others. Produced under banners including Roy Kapur Films, the show is currently streaming on Prime Video across India and more than 240 countries and territories.
For now, though, the real action isn’t just on screen, it’s unfolding at traffic signals, bus stops and billboards. In a city that rarely pauses, this is one campaign that has managed to stop people mid-step and deal itself straight into public attention.
