MAM
Mediacom wins media mandate for Ozone Overseas
MUMBAI: MediaCom India, a GroupM media agency, has bagged the media mandate of Ozone Overseas, an integral part of Ozone Enterprise group that offers Architectural Hardware solutions.
The mandate was awarded after a multi-agency pitch and will be handled out of MediaCom’s Gurgaon office. The media duties include full planning and buying across all media platforms.
Ozone Overseas director Alok Aggarwal said, “We believe that security and hardware as a category has always been around us. At Ozone, we are always looking at creating a brand that is more consumer-centric. We are happy to have MediaCom as our agency partner because of their enthusiasm towards our vision and purpose and their years of expertise in this industry, we hope together we can find solutions to all the requirements.”
Established in 1999, Ozone Overseas has expanded its business expertise in the fields of Architectural Hardware, Urban Street Furniture, and Digital Safes and Locks and has a global presence across 21 countries, four R&D centres, and four modern manufacturing facilities.
MediaCom South Asia chief executive officer Navin Khemka said, “Security is a growing category and Ozone Overseas is one of the largest players in the security locks category and has a strong presence in India. We are excited to partner with Ozone Overseas in their journey. Our effective media solutions and digital-first approach will complement the strong strategy, planning, and buying to further strengthen the integrated media solutions. We look forward to delivering strong business outcomes for them.”
Brands
Netflix acquires Ben Affleck’s AI film-tech firm InterPositive
Streaming giant picks up production startup to streamline digital filmmaking
LOS ANGELES: Netflix has officially acquired InterPositive, an AI film-technology startup founded by actor and director Ben Affleck. The move marks a significant investment by the streaming service into assistive AI tools designed to support the technical side of movie production. While many AI companies focus on generating new images or scripts, InterPositive focuses on the logistical challenges of filmmaking. The firm’s technology is designed to handle technical tasks that often delay post-production, such as correcting lighting inconsistencies and ensuring visual continuity across different takes.
The acquisition is not about replacing human actors or writers. Instead, Netflix intends to use the technology as a digital assistant for directors. The software understands cinematic logic, meaning it can automatically adjust background elements or environmental effects to ensure a film looks polished and consistent without months of manual editing.
In a Netflix post on Thursday, Affleck emphasised that the project was born out of a desire to support the craft rather than automate it. “I knew I had a responsibility to my peers and our industry, to protect the power of human creativity and the people behind it. In creating InterPositive, I sought to do just that,” Affleck wrote. “From the invention of the moving image to the transition to digital, from motion capture to virtual production, technology has evolved alongside the artists who use it. Our shared commitment to continuing this legacy makes joining together a natural next step.”
Netflix chief product and technology officer Elizabeth Stone said, “Our approach to AI has always been focused on meaningfully serving the needs of the creative community. InterPositive’s technology is purpose-built for filmmakers and showrunners to naturally support their visions. We’re excited to welcome the team to Netflix and continue building a future where technology enhances storytelling, while people remain at the core.”
Netflix chief content officer Bela Bajaria added, “New tools should expand creative freedom, not constrain it. Ben and his team are part of a long tradition of artists leading innovation in storytelling. Their work gives filmmakers more choices, control, and protection for their vision.”
The deal coincides with a broader partnership between Netflix and Artists Equity, the production company led by Affleck and Matt Damon. Following the success of their recent projects on the platform, this acquisition cements Affleck’s role as both a creative and technical advisor to the streamer. Affleck noted that the partnership was a logical fit due to “Netflix’s decades of experience applying and scaling technology responsibly.” He will serve as a senioradvisor for the integration of the technology, ensuring the tools remain focused on helping filmmakers.
For the film industry, this acquisition signals a shift in strategy. Rather than just buying finished movies, Netflix is now owning the specialized technology used to build them. By bringing these tools in-house, the company aims to reduce the rising costs and lengthy timelines associated with high-budget original films while giving their productions a technical edge in speed and visual quality.
