MAM
This Father’s Day, brands tip their hats to Dads who know best
Mumbai: Dad-A son’s first hero, a daughter’s first love. They are the warm, enduring presence in one’s life who always have one’s back- even if he may not say so, in so many words. The guiding influencer, who many-a-times put our needs before their own. That’s the indefinable role fathers play in their children’s lives.
Needless to say, the intangible, most often unspoken bond that one shares with one’s father needs to be celebrated every day. But internationally, the third Sunday in June is what’s especially celebrated as Father’s Day every year-an occasion for the renewal of the love and gratitude we bear to our fathers.
This year, it falls on June 20. And as with every special day, we have brands celebrating fatherhood and raising a toast to the paternal bond with heart-tugging campaigns. So here goes for all the wonderful dads out there!
Mankind Pharma
‘This Father’s Day, the Pharma company’s Health OK strikes a chord with an emotional campaign, that shows how as we grow older, our relationship with our parents, especially with our father changes, in which so many things are left unexpressed. The film urges viewers to stop, think and help rebuild the lost bond with their fathers by communicating and expressing the unspoken words of shared love.#ExpressTheToughlove
VAIO
The laptop brand has come up with a beautiful video that depicts a father’s journey as the child grows – right from teaching a child the first school lessons to crucial business lessons. Dads are the invaluable force that pushes us to do better, live better, be better in whatever we aspire to be.
Mamypoko pants
The Diaper brand unveiled a new campaign ahead of Father’s Day titled #PapasWhoKnow, highlighting the fact that in today’s modern times, dads are trying to be equally involved in raising a child. Just as mothers are handling both work and households, fathers too contribute to the child’s overall growth and development. The short ad film, executed and conceptualised by Grapes Digital reinforces this fact by saying ‘Happy fathers day to all the papas who know as much as the mummas! ‘
CARS24
The e-commerce platform for pre-owned vehicles rolled out its latest campaign- Kyuki Papa Sab Jaante Hain- through a poetic video to show some love to the big man on Father’s Day. The video conceptualised by writer Amandeep Singh, directed by Namit Nath, and starring actor Varun Sharma talks about the underrated, unsaid bond sons share with their fathers.
Bombay Shaving Company
In a world overwhelmed with myriad product options across categories, it has become easy to find a quick gift for someone. But a gift must symbolize how one feels about the recipient, knows and cares about them. This is what the creative by Bombay Shaving Company aims to capture. The personalised gifting shows how well you know someone, and reflects the thought you have invested in to ensure the gift is something they will love and treasure and how thoughtful gifts strengthen the relationship between a father & child.
Prega News
During these trying times, it has become more important to stay connected with each other and celebrate such special occasions- more so for Dads who are always there for us. Prega news teamed up with actor Anushka Sharma, who talks about the unique role dads play in our lives in this short video and encourages each one of us to do something special for their fathers and make the day unforgettable for them.
And if you have your father next to you this Father’s Day, Streaming service Lionsgate Play has handpicked a few movies you can binge-watch with your old man, giving you all the more reason to spend quality time with him. Get some popcorn and cocktail ready to embark on a journey of laughter and emotions with the best of cinema curated by the platform.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
