iWorld
HiPi ties up with &Pictures for #DanceFullOn contest
KOLKATA: This World Music Day, HiPi has tied up with &Pictures to announce the #DanceFullOn contest on the channel. Started on 19 June, the challenge will continue till 23 June presenting dance lovers across the country with an opportunity to perform and recreate a 20-second hook step on HiPi.
HiPi has partnered with the skilled dancer and Bollywood’s popular dance director, Piyush Bhagat, to specially choreograph and create the hook step, to the thumping beats of &Pictures’ song – On Nahi, Full On.
The challenge will give users a chance to become instant social media sensation. The performances will be evaluated by Piyush Bhagat and the top five participants will take home cash prizes worth up to Rs 50,000.
ZEE Digital Publishing CEO and HiPi CBO Rohit Chadda, said, “We Indians love to dance and hum to the tunes of Bollywood music. On the occasion of World Music Day, we wanted to surprise our audience with a challenge #DanceFullOn that sees them recreate a unique hook step on our platform. With this challenge, we look forward to witnessing the best dancers from India express and impress one and all. We, at HiPi, are constantly looking for new ways to enhance our offerings and engage with our users”.
ZEEL Hindi movie channel cluster head Ruchir Tiwari said: “Music connects us in more ways than we can imagine. It often goes to represent and define a generation. The energetic and addictive beats of all the new &pictures brand song ‘On Nahi, Full On hai’ will connect with the youth. The #DanceFullOn challenge set to the song is a great way to engage our viewers, and it’s aptly amplified by our collaboration with HiPi.”
HiPi is already running a month-long #EntertainmentKiBaarish campaign that features tie-ups with renowned brands and allows users to engage with mind-blowing challenges across different genres and contests. The Dance Bangla Dance challenge is already live on the HiPi app that grants creators and viewers to win weekly prizes by performing a unique hook step as per the weekly dance theme, which is curated by the jury and mentors of Dance Bangla Dance. The #DanceFullOn contest is an addition to the overall #EntertainmentKiBaarish campaign, which gives users a chance to exhibit their delightful dance moves.
Whiz Co is the official talent partner for this collaboration.
MUMBAI: From flights to tracks, Cleartrip is now trying to keep every journey on the same ticket. Cleartrip, part of Flipkart, has launched train ticket bookings through a partnership with Indian Railway Catering and Tourism Corporation, marking its entry into India’s vast rail travel ecosystem.
The integration allows users to search, book and manage train journeys directly within the app, as the company pushes towards becoming a unified, multi-modal travel platform. The move plugs Cleartrip into one of the world’s largest transportation networks, where over 800 million reserved passengers travel annually, alongside a daily footfall of around 23 million across Indian Railways.
The offering includes bookings across routes nationwide, covering General and Tatkal quotas as per Ministry of Railways guidelines. Users can also access real-time seat availability, fare insights, PNR status tracking, berth preferences and digital payment options within a single interface.
The expansion reflects a broader shift in travel platforms from specialising in a single mode to stitching together end-to-end journeys. For Cleartrip, the bet is not just on scale, but on simplifying a system often seen as complex and fragmented.
Company executives said the focus is on embedding predictive intelligence and personalisation into the booking journey, aiming to make everything from discovery to post-booking support faster and more intuitive.
The train booking feature is currently live on the app, with plans to extend it to the web platform soon, signalling a push towards a seamless cross-platform experience.
In a country where railways move billions each year, the next battleground for travel apps may well be decided not in the skies, but on the tracks.
