MAM
CredR raise $ 6.5 million in latest round led by Yamaha Motors & Astarc Ventures
New Delhi: Bangalore-based CredR (Incredible Technologies Pvt Ltd) has raised $ 6.5 million, in its latest round led by Yamaha Motors to leverage the fast-growing market for used two-wheelers.
The latest round of funding also witnessed participation from existing investors Omidyar Network India and Eight Roads Ventures, as well as automotive-focused Astarc Ventures.The six years old two-wheeler consumer brand created an omnichannel buying experience, through a chain of flagship showrooms across Maharashtra, Karnataka, Delhi, NCR, and Rajasthan. The funding will be used towards consolidating its market position, strengthening its technology platform, and expanding customer offerings, it said on Wednesday.
CredR has been focused on formalising the unorganised and fragmented used two-wheeler market, with over one thousand dealers across India. Even though India’s used two-wheeler market accounts for over 30 million annualised units, challenges around standardisation of pricing, strong quality inspection and customer experience, and most notably post-sales support, persist. “Our mission is to solve for the existing trust deficit in the category through their full-stack vertically-integrated business model empowered with technology,” said the company.
Speaking about the company’s goal for the future, CredR co-founder Sasidhar Nandigam said, “Our partnership with Yamaha Motors validates our shared vision to provide customers the best option to buy/sell used two-wheelers. They are a name to be reckoned with in the global mobility sphere. The funds raised in this round would help us to go deeper into existing markets and provide a world-class customer experience empowered with technology. Yamaha Motors’ comprehensive understanding and experience in the two-wheeler mobility segment aligns with our first-to-market business model.”
Commenting on this investment, Yamaha Motors, senior general manager New Venture Business Development & R&D Strategy Section, Technical Research & Development Center, Hajime Aota said, “India is one of the biggest mobility markets in the world and the personal freedom that motorcycles and scooters bring, is a huge and lasting benefit for this country’s people, regardless of whether they are new or used. CredR’s clear vision behind its thriving used two-wheeler business resonated with us, and we decided to invest in the company to help their business scale bigger, which will subsequently lead to a higher quality of life for India’s people.”
Omidyar Network India, principal, Aditya Misra said the company is doubling down its investment because it believes that two-wheelers are the choice of transportation as much in the top 30 cities in India as the rest of the country. “We find CredR’s customer-centric technology-first mindset applied to their O2O (online to offline) model to be a massive advantage that can go a long way in enhancing trust for consumers,” he added.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
