iWorld
Call Me Bae’s ‘Yaara Tere Bin’ music video is here to steal hearts!
Mumbai: The success of Call Me Bae, starring Ananya Panday, has dominated social media, with fans praising the series and the track ‘Yaara Tere Bin’. After high demand for the music video, it has finally been released. The song’s deep emotion and unplugged style resonated with listeners, and the visuals bring the raw emotions to life.
Composed and sung by RUUH, JOH, and Lisa Mishra, with lyrics by RUUH and Smriti Bhoker, ‘Yaara Tere Bin’ is an acoustic ballad about the void left by lost love. Its visuals and melody capture the emptiness and longing that follows.
Lisa Mishra, who brings her signature soulful touch to the track, added, “When I first sang ‘Yaara Tere Bin,’ it felt like my voice was carrying the weight of every unspoken emotion I’ve ever felt. I think we all have those memories of people who leave an imprint on our hearts. The song taps into that universal experience of missing someone and those emotions while letting them flow through the music. I am glad the music video is finally out now on popular demand and I hope fans will love it.”
RUUH, who not only composed but also lent his voice to the song, reflected on his connection to the song’s emotional depth, “I feel overwhelmed with the response and love that we are receiving for this track. This track is close to my heart as we’ve all experienced this kind of love that stays with you even when it’s gone. ‘Yaara Tere Bin’ is like a conversation with those memories that you can’t quite shake and I wanted the music to mirror that feeling, simple, bare, but powerful. I hope it resonates with anyone who’s experienced that aching emptiness.”
“To see how Yaara Tere Bin has connected to the listeners is a dream come true. Creating the track was a deeply personal journey. This song was meant to capture those quiet, intense moments of love and loss, and I’m beyond thrilled that it’s resonated so deeply. YI hope the music video adds another dimension to the story we’re telling,” added composer JOH.
Lyricist Smriti Bhoker shared, “‘Yaara Tere Bin’ is a reflection of my own emotional journey. The overwhelming response to the song has been incredibly touching, and it’s truly amazing to see how the audience has connected to the emotions behind the words.”
Call Me Bae is a Dharmatic Entertainment production, with Karan Johar, Apoorva Mehta, and Somen Mishra as executive producers. The series is created by Ishita Moitra, who has co-written it alongside Samina Motlekar, and Rohit Nair. Directed by Collin D’Cunha, Call me Bae is the story of Bae, who upon being downsized from heiress to hustler, discovers that her most valuable assets aren’t her diamonds, but her street smarts and style. Broke but refusing to be broken, she navigates the newsrooms of Mumbai, finding beaus, behens, and her better self. This eight-part series stars Ananya Panday in the lead role, and features an ensemble cast including Vir Das, Gurfateh Pirzada, Varun Sood, Vihaan Samat, Muskkaan Jaferi, Niharika Lyra Dutt, Lisa Mishra, and Mini Mathur. The series premiered exclusively on Prime Video on 6 Sept in India and 240 countries and territories worldwide.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
