MAM
“Leaked WhatsApp chat” gives a sneak-peek into Zomato’s birthday celebrations
MUMBAI: Known for its witty marketing campaigns, the food delivery app Zomato has once again sent social media into a tizzy, choosing an innovative way to give a sneak peek into the company’s birthday month celebrations.
The Gurgaon-based food-delivery company turns 13 this month and has made big plans to celebrate its anniversary on 10 July. As part of its marketing outreach, the brand shared a screenshot of a purported “leaked WhatsApp chat”, that reveals conversations between its CEO and various departments, wherein they discuss their ideas to celebrate Zomato’s Birthday Month.
The chat is a satirical take on the brainstorming sessions between the finance, marketing, and other departments with the company’s boss. The screenshot shared by Zomato shows the CEO initiating the discussion around the celebration with inputs from various teams. It depicts quite simply and hilariously how each department suggests a plan which doesn’t have a collateral effect on it, while also trying to thwart any suggestion which could potentially involve any risks for it or backfire on it later.
While the marketing team merrily pitches a ‘ten-day holiday’ plan, the Boss puts in a timely reminder that it’s supposed to be a celebration ‘with the customers’. The growth team then generously comes up with a ‘BIG Discount’ idea to which the Finance team cautiously adds that it’ would be a good idea to have a discount ‘on the birthday’ only. But as the proposed discount gets bigger and gets extended to more number of days the finance team is no longer amused, till finally its unanimously decided to have an offer of “60 per cent OFF for the entire July ”. The chat ends with the finance team exiting the chat, declaring its disapproval.
The screenshot of the quirky chat was shared by Zomato as a mailer to its customers as well as on the app’s social media handles across platforms. On LinkedIn, the post sparked a light-hearted banter between the company’s chief executive officer Deepinder Goyal, and its chief financial officer Akshant Goyal.
This isn’t the first time that the Food delivery app has used this idea to draw users’ attention and start social media chatter. At the start of the year, Zomato had come up with a similar ‘leaked WhatsApp chat’ mailer, that ‘revealed’ conversations around ‘New year resolutions’ with the boss. The group chat, while fun to read, even managed to drive across the message that the delivery app is on point & prompt with its orders and deliveries.
Now with its latest ‘leak’ revealing a “60 per cent discount”, the brand looks set to win more than just eyeballs for the month of July!
Brands
UP govt, HGS unit to skill one lakh youth in digital push
MoU targets jobs, training and future ready talent across state
MUMBAI: Government of Uttar Pradesh has joined hands with OneOTT Intertainment Limited, the broadband arm of Hinduja Global Solutions, to train one lakh youth, signalling a fresh push towards jobs in the digital economy.
The memorandum of understanding, signed with the Employment Department Uttar Pradesh, aims to bridge the gap between skills and industry needs while opening up employment pathways for young people across the state.
The agreement was formalised by principal secretary, labour and employment, M. K. Shanmugha Sundaram and whole-time director, Hinduja Global Solutions and MD and CEO, OneOTT Intertainment Limited, Vynsley Fernandes, in the presence of labour minister Anil Rajbhar.
Under the partnership, OneOTT Intertainment Limited will roll out training programmes, workshops and knowledge-sharing platforms designed to equip youth with skills aligned to a rapidly digitising economy. The initiative will also include research inputs, technical guidance and policy-level support to ensure effective execution.
Principal secretary, labour and employment, M. K. Shanmugha Sundaram, said, “This collaboration will help align skill development programmes with actual industry needs and prepare the youth of Uttar Pradesh for emerging opportunities in the digital services sector.”
Hinduja Global Solutions whole-time director, and OneOTT Intertainment Limited MD and CEO Vynsley Fernandes said, “India’s progress is closely linked to strengthening the capabilities of its young workforce. At HGS, we see skills evolving alongside technology, and partnerships like this help build a stronger digital ecosystem.”
The state government will facilitate coordination across departments and institutions, ensuring the programmes reach the right audiences and deliver measurable outcomes.
As digital infrastructure expands and technology reshapes job markets, initiatives like this are positioning skill development not just as training, but as a gateway to opportunity for the next generation.
