iWorld
MX Player collaborates with MG Motor & Gujarat Tourism for new show
Mumbai: Offering brands innovative content solutions to engage with its large and diverse audiences, MX Player is producing MX Specials that not only appeal to viewers but also meet the business needs of advertisers. The entertainment platform has teamed up with MG Motor and Gujarat Tourism to present “Hidden Taste of Gujarat”, a food & travel show that sees chef Smit Sagar’s immersive journey around Gujarat.
The show brings together culture, tradition, festivities, landscape, and the lovely cuisine of Gujarat. The five cities that are explored through one episode each include Rajkot, Mangrole, Surat, Dwarka, and Ahmedabad with Smit Sagar traversing through these different localities and meeting local chefs. The show uncovers recipes and the hidden stories behind them that haven’t been explored in the culinary world, the platform said in a statement.
Speaking about this association, MX Player’s head of brand partnerships, Pankaj Malani said, “We wanted to take viewers on a delectable culinary journey that brings the rich culture of Gujarat alive, as well as features the ease of travelling its landscape in an MG vehicle. Each episode sees Chef Smit Sagar’s expeditions as he traces a recipe back to its roots and then highlights the stories of the natives of that region. We, at MX Player, constantly strive to make content that is impactful and entertaining and we’re glad to have partnered with MG Motor and Gujarat Tourism for this MX Special.”
Gujarat Tourism’s commissioner of tourism and MD, Jenu Devan (IAS) said, “The best way to explore a state’s culture is by exploring its cuisine, which is heavily influenced by the geography, history, and traditions of the region. With this MX Special, we hope citizens from across the country are intrigued by all that Gujarat has to offer.”
Talking about the partnership, MG Motor India’s marketing head Udit Malhotra said, “At MG, our endeavour is to consistently create exciting and meaningful content experiences for our audience. The collaboration with MX Player and Gujarat Tourism for the “The Hidden Taste of Gujarat” is an ode to our home state where we have our manufacturing facility in Halol. Chef Smith Sagar, with his penchant for discovering exciting cuisines across the state, found the perfect partner in his MG that helped him navigate through the rich cultural landscapes with a lot more ease and comfort.”
All five parts of this MX Special are now streaming for free on MX Player.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
