MAM
Patanjali Ayurved onboards Anita Nayyar as COO – media & communications
MUMBAI: Patanjali Ayurved has appointed senior media, marketing and advertising professional Anita Nayyar as its chief operating officer-media and communications. Nayyar updated her LinkedIn profile to reflect the development.
In her last stint, Nayyar was ZEE5’s customer strategy and relationships head.
In her expansive career spanning over two decades, Nayyar has been instrumental in driving strategic business development, client relations and creative narratives for brands across her stints at varied Indian and global firms.
Nayyar joined Havas in 2007 as CEO of Havas Media India. Under her leadership Havas Media in India grew and expanded its offerings as an integrated communications group. In 2018, Nayyar was promoted to CEO of Havas Media Southeast Asia on the back of an accelerated growth strategy in the region, in addition to her role as CEO of Havas Media India.
In the past, Nayyar has played leadership roles in advertising and media agencies – Ogilvy, Lintas-Initiative Media, Mediacom, Mudra, Starcom.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
