MAM
Dentsu Group appoints Jean Lin as new Executive Officer
New Delhi: Dentsu Group announced on Wednesday that its board of directors has decided to appoint Jean Lin as new executive officer of the company, effective on August 1. Lin will also continue in her current role as global CEO of Creative Services Line of dentsu International Ltd.
Lin will advise and guide the development of dentsu Sustainable Business Solutions (dSBS) which will be at the core of the sustainable client solutions provided across dentsu Japan network and dentsu International. “This distinctive proposition will accelerate client growth by bringing together dentsu’s deep understanding of consumers and commitments to society, with creativity and technology, to create an ecosystem of co-creation with clients and partners to drive ‘growth from good’, ” the company said in a statement.
Dentsu Group president and CEO, Toshihiro Yamamoto said, “At dentsu we believe in helping to realise a better society by contributing to the good progress of our clients and their consumers, our partners and our people. Dentsu Sustainable Business Solutions is core to delivering on our social commitments and business strategy, and I am delighted Jean’s entrepreneurial spirit, experience in creativity and digital transformation, industry leadership and personal commitment to sustainability will help guide its development.”
Lin founded wwwins Consulting, a digital agency in 1999, which was acquired by Aegis Media in 2004. Subsequently, she became the first head of Isobar’s Greater China office. In 2014, she was elevated to Isobar global CEO, and appointed as Isobar global chief executive chairman in March, 2020. In 2016, she was also made a member of the Global Executive Team of Dentsu Aegis Network (now dentsu International), Isobar’s parent company. Lin was appointed in her current role as the global chief executive officer, Creative, dentsu International in November, 2019.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
