MAM
Punjab FC reveals new kits with Shiv Naresh as official kit partner
Mumbai: Punjab FC, the sole representative from North India in the Indian Super League (ISL), announced the addition of three brands to its commercial roster for the upcoming season. The club has signed Indian sportswear brand Shiv Naresh as the ‘Official Kit Partner,’ PayTM Insider as the ‘Official Ticketing Partner,’ and Radio City as the ‘Official Radio Partner.’ Punjab FC began its ISL campaign on 15 September against Kerala Blasters in Kochi and will play its first home game on 20 September in New Delhi.
The official home, away, and third kits were launched earlier in Chandigarh and have already received positive feedback from fans and football enthusiasts.
Shiv Naresh Sports Pvt Ltd, managing director Shiv Prakash Singh shared, “We are thrilled to partner with Punjab FC, the I-League champions, for the ISL 2024-25 season. At Shiv Naresh, our mission has always been to empower athletes with the best possible gear, and this collaboration with Punjab FC aligns perfectly with that mission. We are excited to see the team excel on the field and to see their passionate fans wearing our jerseys in support of their champions.”
PayTM Insider joins as the ticketing partner for the season, enabling fans to purchase tickets for Punjab FC’s home games at Jawaharlal Nehru Stadium in New Delhi. PayTM Insider’s chief operating officer Varun Khare states, “We at PayTm Insider, are thrilled to announce our partnership with Punjab FC as a part of the Indian Super League. Our mission is to redefine the fan experience, going beyond simple ticketing. By combining our expertise in ticketing, accreditation, and fan engagement, we aim to create a seamless and immersive journey for Punjab FC supporters. Together, we’ll ensure that every match is a memorable event, contributing to the growth of football in India.”
Radio City will provide exclusive insights, stories, and updates about Punjab FC throughout the season for listeners in Delhi and Punjab. Radio City’s CEO Ashit Kukian commented, “We are excited to partner with Punjab FC as their official radio partner for the upcoming ISL season. This collaboration allows us to bring exclusive insights, updates, and stories of Punjab FC’s journey directly to our passionate listeners in Delhi and Punjab. As a brand committed to make you hear everything happening around, we are excited to amplify the voices of football fans and be a part of Punjab FC’s growing legacy in the ISL.”
Roundglass Sports, lead, sports marketing, Tarandeep Sekhon added, “We are delighted to expand our commercial roster for the season. In just our second season in the ISL, partnering with such popular brands showcases the popularity that the team has gained among Indian football fans. A successful run at the Durand Cup further makes us confident that this partnership will yield great results for us in the season ahead.”
Punjab FC begins the 2024-25 season with a quarterfinal appearance in Asia’s oldest football tournament, the Durand Cup. In the group stages, the team defeats Mumbai City FC and CISF Protectors XI and draws with Kerala Blasters to advance to the quarterfinals. In the quarterfinals, they suffered a narrow defeat against Mohun Bagan Super Giant in a penalty shootout after the match ended 3-3 in regulation time.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
