Ad Campaigns
Mankind Pharma releases anthem 2.0 to celebrate Covid heroes
MUMBAI: These unprecedented times have taken a toll on people all over the country. And yet the spark of optimism remains ignited and the ray of hope has still not faded. In a celebration of this spirit, Pharmaceutical company, Mankind Pharma has launched ‘anthem 2.0’ along with singer & music director Sonu Nigam, that captures and highlights the resilience of our healthcare staff, frontline workers and police officers, who worked ceaselessly day and night in India’s fight against COVID-19. The song – a salute to the Covid heroes and doctors playing with their life to save others’ lives – has been both composed and rendered by Nigam.
The anthem is an initiative to bring the true essence of the nation, ingrains a sensation of nationalism and reinforces the need of standing together as one nation. The message it aims to send out is that, together we all can come out of the pandemic healthy, hearty, and strong, if we stay united and help each other out in these testing times, the pharma company said.
Speaking on the occasion, Sonu Nigam, said, “Mankind Pharma was keen that I compose the song myself besides singing the anthem. So, it has my soul wrapped all around it. I feel this is one of my most precious creations of all time.”
Mankind Pharma managing director and vice chairman Rajeev Juneja said, “It is a proud moment to launch our anthem 2.0 sung by Sonu Nigam, his voice has uplifted the mood and energy of the anthem. Through this anthem we want the belief of a beautiful India to grow within us. Thank you and salute to all our frontline workers, specially doctors, policemen, army, pharmacists and nurses who have put their life in danger to save others. The anthem helps spread a positive message of staying together at all times and at the same time being optimistic about the future. Together we all can come out of the pandemic healthy, hearty, and strong.”
The pharma company has stepped forward to set aside a total sum of approximately Rs 270 crore to help those impacted by the Covid-19 pandemic. This year when India was hit by the second wave, Mankind Pharma has allocated a total sum of Rs 140 crore, of which the major contribution has been for the families of deceased doctors, police officers, pharmacists, and other healthcare workers who have lost their lives fighting the pandemic.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
