iWorld
MX Player, Edukemy and Rusk Media team up for a short film
Mumbai: EdTech company Edukemy has collaborated with entertainment app MX Player and Rusk Media for a short film named When your Roommate is a UPSC Aspirant.
The film-cum-ad campaign is created by Rusk Media and it revolves around two young UPSC aspirants (essayed by GenZ influencers – Keshav Sadhna and Parikshit Joshi) and their efforts to clear the highly competitive examination. It highlights how Edukemy plays a vital role in fulfilling the dreams of the aspirant by providing a high-quality personalised learning experience through an AI-Driven evaluation system, along with mentors who provide them the right kind of guidance.
“We are delighted to partner with MX Player for this video series campaign,” said Edukemy CEO & co-founder Chandrahas Panigrahi. “The UPSC exam is one of the most prestigious exams in the country and we at Edukemy are focused on providing an uninterrupted learning experience by maximizing a student’s potential. Our courses are designed meticulously to address the gaps and requirements to enhance the overall learning experience.”
“We are pleased to announce our collaboration with Edukemy, which is supporting many students preparing for civil service examinations,” said Rusk Media’s co-founder & CEO Mayank Yadav. “We admire their efforts to provide evaluation-driven pedagogy and personalized learning experiences to learners. We are thrilled to be working with MX Player to bring the kids’ lives and hardships to life. It was a pleasure to work with both organisations, and we look forward to continuing to do so in the future.”
“We are delighted to partner with Edukemy and make an engaging sketch on how their immersive and personalized sessions help train the UPSC aspirants to clear the CSE examination,” said MX Player’s head of brand partnerships Pankaj Malani. “Rusk Media has beautifully brought alive the journey of working professionals who prepare for UPSC CSE that millions of Indians will be able to relate to. At MX, we strive to seamlessly connect the brand’s ethos to our large and diverse audience base and this short film is yet another example of the bespoke content solutions we offer brands/advertisers.”
iWorld
Physicswallah acquires Nextseed Foundation for Rs 1 lakh
Edtech firm completes 100 per cent stake purchase, making it wholly owned subsidiary.
MUMBAI: Physicswallah just aced another acquisition because when you’re already teaching millions, why not add a non-profit to the syllabus for just a lakh? Physicswallah Limited announced on Thursday that it has completed the acquisition of Nextseed Foundation, a Section 8 non-profit company, making it a wholly owned subsidiary with effect from 18 March 2026. The transaction, approved by the board on 5 February 2026, involved purchasing 100 per cent of the issued and paid-up equity share capital for a consideration of Rs 1 lakh.
The deal marks the formal closure of the acquisition, with detailed disclosures already submitted to stock exchanges in February in line with SEBI’s Listing Obligations and Disclosure Requirements (LODR).
Nextseed Foundation will now operate as part of Physicswallah’s broader education ecosystem, aligning with the company’s ongoing strategy to diversify and strengthen its presence across segments.
The announcement comes on the heels of strong financial performance. Physicswallah reported a 34 per cent year-on-year increase in operating revenue to Rs 1,082 crore in Q3 FY26 (from Rs 810 crore in Q3 FY25). Net profit rose 33 per cent to Rs 102 crore (from Rs 77 crore), and surged 46 per cent sequentially from Rs 70 crore in Q2 FY26, crossing the Rs 100 crore quarterly mark for the first time.
In an edtech landscape where growth is the ultimate exam, Physicswallah isn’t just passing, it’s topping the class, one strategic move (and one very affordable acquisition) at a time.
