Ad Campaigns
Bisleri forays into hygiene segment with new TVC
Mumbai: Bottled drinking water brand Bisleri has announced its foray into the personal hygiene segment. The company launched a new TVC for its new range of hand purifiers, with the tagline – ‘For the love of hands’, and became the latest entrant in the hand sanitisers market, a segment which has witnessed an upsurge in demand since the onset of the pandemic.
With the frequent use of regular sanitisers, consumers experience adverse effects on the skin, like coarseness and dryness. The TVC aims to portray how Bisleri’s new range of hand purifiers that are enriched with aloe vera, glycerol, and vitamin E, can keep the skin moisturised and nourished while ensuring protection from germs.
The film’s visuals effectively drive across the message in a simple yet engaging manner that Bisleri Hand Purifiers not only provide safety to the hands but also keeps them soft, fragrant, and refreshing. In addition to the TVC, the company also has plans to roll out digital campaigns on social media and OTT platforms for the new product range.
Bisleri chief executive officer Angelo George said, “There has been exciting growth in the personal hygiene segment triggered by increasing health and hygiene concerns. We developed Bisleri hand purifiers with these enhanced features in premium packaging, to provide a superior experience. With our distribution reach across the country, the exciting range of Bisleri hand purifiers is available at leading general trade stores, pharmacies, and modern trade outlets as well as e-commerce platforms.”
The skin-nourishing formulation, packaging design, and fragrances were developed under the guidance of Bisleri vice-chairperson Jayanti Chauhan. Bisleri’s range of hand purifiers is available in three refreshing fragrances- citrus, fresh & floral in both gel and spray formats, the company said.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
