eNews
Airtel Digital TV’s new plan offers Amazon Prime benefits to customers
Mumbai: Airtel Digital TV has joined hands with Amazon Prime to offer live TV and Prime Lite benefits as part of its new Ultimate and Amazon Prime Lite plan. Subscribers of the plan can enjoy unparalleled entertainment from Prime Video on 2 devices in HD quality, in addition to enjoying linear TV channels. Prime Lite subscription also includes other Prime benefits like free unlimited same-day delivery on over 10 Lakh products and next-day delivery on 40 Lakh products on Amazon, early access to sale events & Lightning Deals and 5 per cent cashback on purchases on Amazon.in with Amazon Pay ICICI Bank Credit Card.
Bharti Airtel CEO- Airtel Digital TV Siddharth Sharma said, “The growing demand for mobile entertainment has prompted us to expand our TV offerings, providing customers with anytime, anywhere access. Our partnership with Amazon Prime enhances our content lineup, complementing our diverse range of home entertainment services. We are excited to offer customers an unparalleled experience, with prices starting as low as Rs 521 for the Hindi content. We are confident our users will maximise the value of this compelling deal.”
“At Prime Video, we are constantly looking at ways to strengthen our distribution and take our much-loved movies and series to an even wider audience,” said Prime Video India director & head – SVOD business Shilangi Mukherji. “The collaboration with Airtel Digital TV makes access to Prime Video’s full selection of content even more seamless while providing other shopping & shipping benefits of Prime Lite, like unlimited free ‘Same-day/Next-Day’ delivery across millions of products, early access to exclusive deals, and much more. The collaboration aims to make premium entertainment even more accessible to customers in India.”
Plans at glance:
|
Price |
Pack Name |
Duration (Days) |
|
Rs 521 |
Hindi Ultimate & Amazon Prime Lite 1M |
30 |
|
Rs 2288 |
Hindi Ultimate & Amazon Prime Lite 6M |
180 |
With this offer, Airtel also aims to refine home entertainment with unlimited access to 350+ TV channels, along with over-the-top (OTT) content available on Prime Video, to provide a holistic solution to the evolving entertainment needs of consumers.
Subscribers can enjoy a seamless streaming experience with uninterrupted access to the full selection of Prime Video’s movies and series including highly popular Original series like Mirzapur, Panchayat, The Family Man, Dhootha, Inspector Rishi, blockbuster movies Tiger 3, Kantara, Maja Ma, Bawaal, Teri Baaton Mein Aisa Uljha Jiya, and many more, along with international series and movies like Fallout, Citadel, The Lord of The Rings: The Rings of Power, The Boys, to name a few.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
