iWorld
Bigg Boss 15 to premiere on VOOT on 8 August, Salman Khan unveils promo
Mumbai: The 15th season of Viacom18’s high prized entertainment property Bigg Boss is all set to launch on VOOT on 8 August, announced Bollywood actor and Bigg Boss host Salman Khan in the show’s latest promo released on Wednesday. The makers have pitched the promo of the special edition titled ‘Bigg Boss OTT’ as Khan’s special gift for his fans on Eid.
In an industry-first move, Viacom18 had announced early this month, that it will launch the reality show Bigg Boss, first on VOOT for six weeks, before it’s telecast on Colors TV.
Arey bhai bhai bhai, ye kya ho raha hai?
Nahi samjhe? Machane loot, aa raha hai BB OTT on #Voot
Hoga itna over the top, entertainment chalega non – stop
Tell us, kitne excited ho aap?
Starting 8 August on Voot.#BBOttOnVoot #SalmanKhan @BeingSalmanKhan @VootSelect pic.twitter.com/VSSK0VHhID
— Voot (@justvoot) July 21, 2021
The promo shows Khan bursting with joy as he declares and warns the audience to gear up for the “craziest, most sensational season ever”. The ‘janta’ factor this time will be Over the Top by giving the common man uncommon powers. It will give the audience a chance to enjoy direct and deeper engagement, connection, and indulgence in the comings and goings of the house. “Overall, the show promises a unique experience with a lot of drama, entertainment, and emotions,” Khan promises. “So, BIGG BOSS OTT Ke Mazze Loot, pehli baar starting only on VOOT.”
Commenting on this all-new Bigg Boss OTT, Salman Khan said, “It’s great that this season of Bigg Boss will have a digital-first with Bigg Boss OTT, six weeks ahead of television. The platform will see unparalleled interactivity where the audience will not only get entertained but also participate, engage, give tasks and more – It’s truly for the people and by the people. My advice to all contestants is to be active, entertaining and conduct themselves well in the BB house.”
iWorld
Zeel to invest up to Rs 116 crore in PhantomFX for AVGC push
Strategic deal targets VFX, animation and gaming to scale global IP play.
MUMBAI: Lights, camera… and now a lot more action behind the scenes Zee Entertainment Enterprises Ltd. is doubling down on the magic that happens after the shoot, betting big on visual effects and animation to power its next growth chapter. The company has approved a strategic investment of up to Rs 116 crore in Phantom Digital Effects Ltd., marking a decisive push into the fast-growing Animation, Visual Effects, Gaming and Comics (AVGC) segment. The investment will be made through compulsorily convertible debentures in one or more tranches, subject to shareholder approvals.
The move signals a clear shift in Zeel’s playbook from just telling stories to engineering how they look, feel and travel across platforms. With PhantomFX’s global footprint spanning key markets such as the US and UK, the partnership is expected to significantly enhance ZEEL’s ability to create high-impact, visually rich content across OTT originals, animation, gaming and mythology-led formats.
At the heart of the collaboration lies a blend of storytelling muscle and technological precision. Zeel plans to tap into PhantomFX’s AI-integrated production workflows, proprietary pipelines and post-production expertise to improve efficiency and scale across projects. The two companies will also jointly develop original intellectual properties for OTT, gaming and licensing, expanding monetisation avenues beyond traditional formats.
The partnership is structured as non-exclusive, allowing PhantomFX to retain operational independence while continuing to serve its global clientele. For Zeel, however, the alliance offers a steady pipeline of creative and technical capabilities, enabling it to strengthen its omni-channel strategy and build globally relevant content assets.
PhantomFX brings with it an impressive pedigree. Its network includes award-winning studios such as Tippett Studio known for Academy Award-winning work on Jurassic Park and Star Wars: Episode VI – Return of the Jedi and Milk Visual Effects, which has bagged both an Oscar and a BAFTA for Ex Machina.
The investment comes at a time when the AVGC space is rapidly expanding, driven by demand for immersive, effects-heavy storytelling and cross-platform content experiences. For Zeel, this isn’t just a deal, it’s a visual upgrade to its global ambitions, where pixels, pipelines and IP could define the next blockbuster moment.
