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Nitesh Bansal takes charge as HTC Global Services new president & COO
Mumbai: IT major HTC Global Services on Wednesday announced the appointment of Nitesh Bansal as president and chief operating officer, effective immediately. He was previously associated with Infosys as senior vice president.
Bansal will be responsible for global sales, marketing, delivery, and operations of the enterprise and report directly to CEO and founder Madhava Reddy, who will continue to drive strategy and direction for the company, according to the official statement.
In his over 23 years-long career at Infosys, Bansal was responsible for an engineering unit – covering global sales, delivery, marketing, consulting, and strategy functions. He established three billion-dollar business units, worked across geographies and industry verticals, and was also instrumental in some key acquisitions.
“We are excited to have someone of Nitesh’s caliber and experience to lead HTC Global Services in its next chapter of growth,” said Madhava Reddy. “Nitesh’s appointment reflects our strategy and desire to accelerate our growth and make HTC Global Services a force to reckon with in this fast-changing world, full of opportunities and challenges. Nitesh is a technology visionary with a proven track record of success and execution. He has a strong drive, is customer-focused, with deep leadership capabilities.”
In his illustrious career, Bansal has served as a member of Global Futures Council for Advanced Manufacturing at the World Economic Forum, national ER&D council of NASSCOM, industry advisory board of Tauber Institute of Global Operations, University of Michigan, advisory committee of SAE India, suppliers board of Open Networking Foundation (ONF), North American Manufacturers Association, and was also an external advisor to American Society of Mechanical Engineers (ASME).
Commenting on his new role, Bansal said, “I am very excited about this opportunity and humbled by the trust Mr Reddy and the whole HTC organisation has put in me. The world around us is rapidly evolving and digital technologies are constantly changing the way we interact and consume. HTC with its customer-centric approach and pedigree of high-quality service delivery is at the right place to catapult itself into becoming the trusted partner of choice that can make the digital change happen. I look forward to working with all clients and partners of HTC to achieve this together.”
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Pee Safe launches Comfort Range, signs Smriti Mandhana
#BeInYourComfortZone campaign spotlights hygiene, confidence and ease
MUMBAI: Comfort isn’t a luxury, it’s a power play, and Pee Safe is batting firmly in that direction with a campaign that puts ease front and centre. The brand has rolled out its latest digital video campaign, #BeInYourComfortZone, alongside the launch of its new Comfort Range, while bringing on Smriti Mandhana as brand ambassador. The move ties product innovation with a broader narrative around confidence, positioning comfort not as an afterthought but as a daily essential.
The campaign leans into relatable, everyday moments where discomfort quietly chips away at confidence. Through a storytelling-led approach, it highlights how the right hygiene solutions can restore control and ease turning what is often a private concern into a more open, mainstream conversation. By doing so, the brand also nudges at long-standing taboos around intimate hygiene, framing comfort as both physical and emotional.
At the product level, the Comfort Range includes period panties, night pads, ultra-thin pads and panty liners, designed to cater to different stages of the menstrual cycle. The emphasis is on combining protection with wearability products that promise freshness and reliability without disrupting daily routines.
Mandhana’s association adds a layer of credibility and cultural resonance. Known for her composure under pressure, she mirrors the campaign’s core message: confidence begins with feeling at ease. The choice of ambassador also signals Pee Safe’s intent to connect with a younger, more vocal audience that values both performance and authenticity.
The campaign marks a shift in tone for the category. Instead of focusing purely on functionality, Pee Safe is attempting to reframe hygiene as an enabler of confidence subtle, personal, yet impactful.
In a market often defined by hushed conversations, the brand is turning up the volume just enough to make one point clear: when comfort clicks, confidence follows.
