MAM
Neel Pandya joins Pyxis One as CEO, APAC
Mumbai: Pyxis One, a start-up providing AI infrastructure for marketing, appointed Neel Pandya as the new CEO of its APAC business. Pandya succeeds Shubham Mishra, who will now take on the role of global CEO.
In his new role, Pandya will take over the APAC business to strategise and expand operations to manage and navigate Pyxis in the region. He will also play a pivotal role in ramping up hiring for Pyxis One across departments. This year, Pyxis is looking at boosting their hiring by 30 per cent under Pandya’s leadership, the company said in a statement.
“Neel is one of the sharpest minds our country has,” said Shubham Mishra. “He sees and believes that AI infrastructure for marketing is all set to transform the way we approach business growth itself. We have started expanding into the Americas and Europe faster than we expected and having Neel with us will make our expansion efforts a lot smoother.”
Pandya is a seasoned marketing professional who has global experience and a deep understanding of the APAC regions. He joins Pyxis One from Loreal, where he performed as the youngest head of media and digital.
“It’s going to be a positively challenging position as Pyxis makes its mark across the global landscape and APAC operations begin to ramp up multi-fold,” Pandya said on his new role.
Brands
Blenders Pride unveils The One And Only campaign
New 360 campaign celebrates standing apart in a crowded world
MUMBAI: Blenders Pride Packaged Drinking Water has lifted the curtain on its latest campaign, ‘The One And Only’, sharpening its focus on a simple but powerful idea. In a world full of winners, only one truly stands apart.
Launched on 2 March 2026, the new narrative reframes success as something more than visibility or volume. For the brand, true success lies in distinction. It is not about being one among many. It is about being unmistakable.
The campaign brings this thought to life through three striking protagonists. Avanti Nagrath embodies fearless confidence and individuality. Kirandeep Chahal commands attention with a magnetic, unapologetic presence. Mahieka Sharma represents poise and quiet admiration. Each reflects a different facet of the brand’s personality, yet all share the same defining trait. They rise above.
Set in an aspirational world filled with equals, the film suggests that aura, confidence and style are what set the exceptional apart. It is a subtle reminder that influence is not claimed loudly, but worn effortlessly.
Blenders Pride has long positioned itself at the intersection of style and success, shaping modern Indian aspiration through innovation, industry firsts and iconic fashion platforms. With ‘The One And Only’, it turns the spotlight on a new generation that does not just want recognition. It wants admiration.
Pernod Ricard India chief marketing officer Debasree Dasgupta, said the brand has always believed in success with style and stature. She noted that today’s youth do not merely aim to succeed, but to stand apart with assurance, and the campaign captures that cultural shift.
The creative is backed by a full 360-degree rollout across digital and social platforms, including placements during the ICC T20 World Cup, alongside front-page newspaper ads and prominent outdoor sites across major cities. The aim is clear. To ensure the message of distinction is seen everywhere, yet feels like it belongs to the few.
Conceptualised by Ogilvy India, the campaign reinforces Blenders Pride’s long-standing cultural leadership. As Ogilvy North chief creative officer Nitin Srivastava put it, the brand has always stood for stature, style and effortless panache. ‘The One And Only’ simply distils that philosophy for a new era.
In a marketplace crowded with claims of greatness, Blenders Pride is betting on a quieter confidence. Not everyone can be the one and only. But that, perhaps, is the point.
