MAM
Specsmakers names industry veteran S Shriram as VP, sales & marketing
Mumbai: Optical retailer Specsmakers has announced the appointment of S Shriram as vice president – sales & marketing with a deep focus on the upcoming business prospects. In his new role, Shriram will oversee store operations, business expansion and handle strategic marketing.
The company said it is expanding aggressively through a mix of company-owned as well as franchised stores and plans to have 300 operational stores by the end of FY 21-22 and subsequently reach 1,000 stores by 2025. “The new stores for the current year will come up in existing markets of Tamil Nadu, Karnataka & Andhra Pradesh while rest of South India will be targeted in the next financial year,” it added.
A veteran of more than 24 years in the retail industry, Shriram has worked with companies like RPG Group, The Future Group, Café Coffee Day, and Royal Enfield (Eicher Motors). In 2006, he joined India’s first private greenfield airport at Bangalore (BIAL) where he was solely responsible for designing, conceptualizing, and operationalising the entire retail & commercial areas. In his most recent role at Levista Coffee, Shriram managed to grow its retail presence from 26,000 to 79,000 stores pan-India.
Commenting on the new appointment, Specsmakers founder & CEO, Pratik Shah said, “We are delighted to have Shriram join us. With his experience across several retail formats over the past two decades, I believe he is a great value addition to our team and I am confident that he will aid the company to scale up to 1,000 stores pan-India by 2025.”
Shriram added, “I have seen this brand grow from a single store in Chennai a decade and a half back to a 240+ strong retail chain now. I have seen their stores even in small towns like Kumbakonam and Mysore while also brushing shoulders with formidable competition in Chennai & Bangalore. I am hugely excited with this opportunity and happy to be doing what I love the most – managing large teams, opening stores, and driving memorable customer experiences.”
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
