MAM
Tata Sky celebrates its 15 years jingalala journey in latest campaign
Mumbai: Content distribution and pay-TV platform Tata Sky is celebrating its 15 years’ journey with a new campaign that highlights its deep-rooted relationship with its subscribers.
The campaign #15YearsConstant highlights has been conceptualised in collaboration with Chimp&z Inc. It poignantly captures the continual bond Tata Sky shares with its subscribers. The video encapsulates the ever-changing life of a family, with a window-seat ticket to observe how they grew and outgrew the initial roots and took shape of an all-new abode, centring on the emotion, that despite the transitions, the one thing that has stood the test of time and has lived the journey of change with Indian families is Tata Sky.
Tata Sky, chief communications officer, Anurag Kumar said, “Through this campaign we wanted to portray that the world has evolved and so has Tata Sky, but the bond that we share with our subscribers has remained strong and steadfast. Our sincere appreciation and profound thanks to all that made this journey memorable and gratifying.”
Chimp&z, CEO and c0-founder, Angad Singh Manchanda said, “The narrative takes us on a poetic journey of growing up, with Tata Sky depicted as a subtle yet influential part of viewers’ lives. The video is a wonderful amalgamation of visual storytelling and lyrical artistry, which will make our audience reminisce their days of yore. Kudos to the entire team at Griffin Pictures and Chimp&z Inc, for bringing this concept alive.”
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
