MAM
InMobi appoints Todd Rose as SVP, global business development
Mumbai: InMobi on Wednesday announced the appointment of Todd Rose as senior vice president of global business development. He will be based out of San Francisco and report to InMobi Group co-founder and CEO, InMobi Marketing Cloud, Abhay Singhal.
Rose joins InMobi to operationalise and accelerate a cohesive data and identity strategy, as well as expand strategic partnerships for clients to better leverage InMobi’s end-to-end advertising solutions to activate audiences, drive meaningful connections and ignite growth, said the company in a statement.
“We’re thrilled to welcome Todd to lead our business development team, build on our growth and spearhead the next chapter of global expansion,” said Singhal. “Todd has deep domain expertise and rich relationships across the advertising ecosystem. He will play an integral role in defining and institutionalizing business development for InMobi, further advancing and expanding our strategy to address the market opportunities ahead.”
Previously, Rose worked for InMarket as chief business development officer. He also spearheaded agency holding company partnerships and led sales of GeoLink, InMarket’s real-time activation platform. Rose joined InMarket via the acquisition of NinthDecimal, a leading location intelligence platform, where he served in a similar capacity as part of the management team for eight years. He managed all platform and publisher partnerships and helped transition NinthDecimal from a Wi-Fi advertising network to a leader in mobile location intelligence.
Earlier in his career, Rose led business development for YP / AT&T Interactive and had stints in management consulting with both McKinsey & Company and Marakon Associates.
“InMobi has amassed a set of assets to provide end-to-end digital marketing capabilities for clients that can readily be tailored to the needs of specific verticals,” said Rose. “The depth of InMobi’s integrations with publishers and its role across the advertising value chain has poised the company to unlock and martial first-party data, for both publishers and advertisers, in an increasingly privacy-focused world.”
Brands
Perfetti Van Melle names BWO as Chupa Chups licensing partner in India
Partnership expands iconic confectionery brand into lifestyle categories
MUMBAI: Perfetti Van Melle has appointed Black White Orange Brands Pvt. Ltd. as the official licensing agent for its iconic Chupa Chups in India, marking a push to extend the brand beyond sweets into lifestyle categories.
Under the agreement, Black White Orange will develop and manage the licensing programme across segments such as apparel, accessories, home goods, personal care and back-to-school products. The move signals a broader strategy to tap into India’s growing appetite for brand-led consumer products.
Known for its colourful identity and instantly recognisable logo created by Salvador Dalí, Chupa Chups has evolved into a global pop-culture icon. The India licensing programme aims to translate that playful appeal into products tailored for local consumers.
Perfetti Van Melle area licensing manager Anna Amat said the partnership would help unlock opportunities beyond confectionery, adding that the company sees strong potential for the brand’s expansion in India.
Black White Orange Brands Pvt. Ltd. co-founder and COO Mitali Desai noted that the focus will be on building a visually distinctive and design-led licensing portfolio that reflects the brand’s playful identity.
With India’s retail landscape evolving rapidly, the partnership is expected to drive collaborations with manufacturers and retailers across fashion, lifestyle and gifting segments. Product rollouts are likely to begin in phases through key distribution channels.
As global brands look to deepen their footprint in India, Chupa Chups’ move from candy counters to lifestyle shelves could add a fresh pop of colour to the market.
