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Viacom18 acquires broadcast and digital rights for Italian Serie A

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Mumbai: Viacom18 on Friday announced that it has acquired the broadcast and digital rights for Italian Serie A for the Indian sub-continent region for the next three seasons. The latest edition of Italian Serie A will kick off on 21 August at 10 p.m. The matches will be aired on Viacom18’s TV channels, Voot and Jio.

Viacom18 has entered into a partnership with Infront, whom Italian Serie A has appointed to manage its international media rights for all platforms across Europe, Asia, Oceania, sub-Saharan Africa, and Americas (excluding USA).

“We are delighted to host the Italian Serie A across our network. The league enjoys great affinity with football lovers in India. Some of the world’s top clubs, coaches and players make the Serie A stand out as one of the best leagues in the football world. We are confident of growing the fan base through a slew of initiatives that are lined up,” said Viacom18 Digital Ventures, head – SVOD and international business, Ferzad Palia.

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The media company has been steadily expanding its sports offerings with the network recently entering multi-year partnerships for Spanish La Liga (football) and Abu Dhabi T10 League (cricket).

“One of the core propositions of our network is the promise of variety in content. Sports is a whitespace that we have been consciously experimenting with for some time now. The response to our initiatives, thus far, has been very encouraging. Italian Serie A is one of the most exciting and competitive leagues in Europe and we are excited to bring it to our viewers across digital and broadcast platforms,” said Viacom18 Digital Ventures, chief operating officer, Gourav Rakshit.

A total of 20 teams will be taking part in the Italian Serie A. While 17 teams will be from the previous season, the three new teams promoted from Serie B. Crotone, Benevento and Parma were consigned to the 2021–22 Serie B. The top four teams from the league will qualify for the group stages of the Champions League, while the fifth-ranked team will qualify for the Europa League group stage.

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“This is the start of what we hope will be a positive relationship between Infront and Viacom18. Serie A already has a significant resonance with Indian football fans and this will help us further grow the audience in the country. We believe this is the beginning of what we hope will be a promising future,” said Infront, vice president media sales and operations, Amikam Kranz.

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Awards

Hamdard honours changemakers at Abdul Hameed awards

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NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.

The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.

Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.

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The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.

Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.

Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.

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The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.

Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.

Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.

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The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.

Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.

 

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