MAM
Rediffusion onboards Rahul Vaidya as business lead in Mumbai
Mumbai: Rediffusion has announced the appointment of Rahul Vaidya as business lead for ‘Bombay 3’.
An industry veteran, Vaidya has over 20 years of experience in advertising. Vaidya started his career as co-founder at Purple Focus – a full-service marketing and advertising firm serving clients across genres, categories, and geographies
Talking about his new role, Vaidya said, “I am happy to be at Rediffusion, one of India’s iconic advertising brands that have created, nurtured, and grown so many of the best brands in the country. I look forward to learning from both clients and peers, and bringing to the table my many years of varied experience for the benefit of my brands.”
He has previously worked with Eicher Trucks and Buses, Bajaj Auto, Star TV Network, Tata Indicom, Tata Teleservices, Microsoft Lumia, Nokia Mobiles, BIG Magic, BIG FM, Dainik Bhaskar, Patrika, Naidunia, BSL Suitings among others.
Welcoming Vaidya on board, Rediffusion – executive vice president, Kalyani Srivastava said, “Rahul brings entrepreneurial energy to our Mumbai office. He has maturity, and exposure across product categories, which we will leverage as an agency. Rahul is being assigned a large basket of brands, and we are confident that he will provide the necessary leadership to the team that works on them.”
Rediffusion – joint president, Navonil Chatterjee added, “Rahul will be a great resource in our dialogue with ’Bharat’. He has had very good exposure to markets outside metros, and his understanding of the aspirations and ambitions of consumers outside the big cities will be a big help to clients.”
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
