MAM
Entropy onboards former Fox Star exec Nidhi Bubna as COO
Mumbai: Nidhi Bubna, who is known to have driven end to end film marketing, strategy and media for blockbuster Bollywood films at Fox Star Studios will be joining the entertainment digital marketing agency, Entropy as a chief operating officer (COO), effective September. Founded by Prabhat Choudhary, Entropy manages the digital accounts of the country’s major celebrities.
Bubna comes with a diverse experience in the field of media and entertainment of over 10 years. She has worked on several blockbuster films at Fox Star Studios like “Sanju”, “Housefull 4”, “Mission Mangal”, “Chhapaak”, “Baaghi 2”, among others.
Previously, Bubna was associated with Star India, as part of Hotstar and later worked on Star network channels.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
