iWorld
aha forays into kids content, first animated show set for 10 Sept launch
Mumbai: Telugu language video streaming service aha has announced a partnership with Green Gold Animation to foray into kids content. The partnership will see aha launch six animated originals in the next 12 months and acquire 100 hours of content from the animation company.
aha plans to launch its first animated original “Maha Ganesha” on 10 September coinciding with Ganesh Chaturthi. The show will feature in a separate ‘kids’ section under the aha brand and will be followed by more releases on Children’s Day, Christmas, and so forth. This is the first original animated production that will be in the Telugu language, said the platform in a statement.
The first season of “Maha Ganesha” will have eight episodes. aha kids content will be available to existing subscribers at no additional cost. To attract new viewers, it will stream its first episodes for free so that kids can sample its content.
“This generation of kids have grown up with Marvel and DC superheroes. We want to bring back the stories that our grandmothers used to tell us, produced by one of the best animation companies in the world – Green Gold Animation,” said aha, chief executive officer, Ajit Thakur.
“We believe kids are an important member of the family and that we should prepare a separate pipeline of content. Our tagline ‘Our Stories Our Values’ came from aha’s positioning which is 100 per cent local,” he added.
Thakur believes that launching kids content on the platform will increase the stickiness with existing subscribers as well as bring news subscribers to the OTT platform. “If a family believes that our content is good for their kids, they will pay a premium for it,” he said.
“When we started conceptualising a kids’ original, I thought nothing better than to launch a show on Ganesha because he is the remover of obstacles,” said Green Gold Animation, chief executive officer, Rajiv Chilaka. “Maha Ganesha will feature various stories from the life of Ganesh – the story of his birth, why he cursed the moon, the rivalry between him and his brother. These stories will be told over a span of eight episodes. When you do puja on Ganesh Chaturthi, you will find these stories locally in books. I feel today’s kids’ attention span is different from previous generations, so what if we told them these stories in animation. Hence, we came up with this idea.”
Speaking about kids content on TV, Chilaka said, “The advertising monetisation of kids content on TV has not matched the viewership. There are very few brands that target kids. But in the SVOD ecosystem that’s a very different thing. We’re competing with TV and other entertainment platforms. The OTT medium allows much more flexibility in viewership.”
Currently, aha has no plans to dub its animated content into other South languages.
e-commerce
Samsung Galaxy S26 series now available for instant delivery on Instamart
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.
The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.
The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.
The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.
Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.
Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.
The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.
The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.
