Kids
Viacom18 to launch Baby Shark animated series & merchandise
Mumbai: Viacom18 Consumer Products has signed an exclusive deal with South Korean educational entertainment company Pinkfong to introduce Baby Shark merchandise in India. Going forward, an animated series on Baby Shark is also set to launch on Nickelodeon.
Pinkfong released the children’s song “Baby Shark” on YouTube in 2016 which garnered over nine billion views till date becoming one of the most-watched YouTube videos of all time.
“Viacom18 Consumer Products along with Pinkfong are all set to perpetuate the success of the ultra-viral video through all-new content, including an exclusive consumer products range, reinforcing and re-establishing it as a global franchise,” the company said in a statement on Tuesday.
“With global affinity, catchy music, vibrant colors, dual-gender appeal and a multi-generational family, Baby Shark’s range of exclusive merchandise is a strong proposition to attract young Indian kids,” it added.
The merchandise which includes home linens, stationery, toys, apparel, games, fashion accessories, electronic items will be available across 250+ offline and online retail partners across India including Hamleys, Amazon, Landmark, Toys R Us, and more.
“At Viacom18 Consumer Products, we have been expanding our reach to build a relationship with consumers across multiple touch-points and act as a catalyst to create fandom for iconic characters,” said Viacom18, head – network sales, Mahesh Shetty. “Kids across the globe adore Baby Shark, thereby making it a global phenomenon. The addition of Baby Shark to our growing portfolio will further consolidate our position as a leader in the kids’ category and add depth to our wide consumer products portfolio for kids as we aim to provide our young viewers with an opportunity to interact with their most-adored character beyond television screens.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
