Kids
Viacom18 to launch Baby Shark animated series & merchandise
Mumbai: Viacom18 Consumer Products has signed an exclusive deal with South Korean educational entertainment company Pinkfong to introduce Baby Shark merchandise in India. Going forward, an animated series on Baby Shark is also set to launch on Nickelodeon.
Pinkfong released the children’s song “Baby Shark” on YouTube in 2016 which garnered over nine billion views till date becoming one of the most-watched YouTube videos of all time.
“Viacom18 Consumer Products along with Pinkfong are all set to perpetuate the success of the ultra-viral video through all-new content, including an exclusive consumer products range, reinforcing and re-establishing it as a global franchise,” the company said in a statement on Tuesday.
“With global affinity, catchy music, vibrant colors, dual-gender appeal and a multi-generational family, Baby Shark’s range of exclusive merchandise is a strong proposition to attract young Indian kids,” it added.
The merchandise which includes home linens, stationery, toys, apparel, games, fashion accessories, electronic items will be available across 250+ offline and online retail partners across India including Hamleys, Amazon, Landmark, Toys R Us, and more.
“At Viacom18 Consumer Products, we have been expanding our reach to build a relationship with consumers across multiple touch-points and act as a catalyst to create fandom for iconic characters,” said Viacom18, head – network sales, Mahesh Shetty. “Kids across the globe adore Baby Shark, thereby making it a global phenomenon. The addition of Baby Shark to our growing portfolio will further consolidate our position as a leader in the kids’ category and add depth to our wide consumer products portfolio for kids as we aim to provide our young viewers with an opportunity to interact with their most-adored character beyond television screens.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
