MAM
Zirca appoints Tarun Abhichandani as head of products & solutions
Mumbai: Zirca Digital Solutions on Wednesday announced the appointment of Tarun Abhichandani as head of products & solutions.
“Abhichandani will be responsible for bringing the company’s product-centric development and services at the forefront and work with the board to lead new business agenda in India and global markets,” said the statement.
He is a specialist in media measurement products with a deep understanding of data analytics, consumer behaviour, product development as well as strategic planning and management.
Before joining Zirca, Abhichandani was with Kantar/IMRB. He led the growth in the research/insights business in the domain of digital media and technology. In leading this growth, he delivered large-scale research projects for digital, media, and telecommunication companies. Previously, Abhichandani started his own business centered on identifying behavioural biases through gaming, getting recognition in multiple avenues for innovation.
On the new appointment, Zirca’s CEO and director, Neena Dasgupta commented, “We are excited to have Tarun’s experience and leadership as the head of products and solutions. His expertise will drive our new and existing products, transforming businesses as part of our vision at Zirca.”
On his new role, Abhichandani said, “Zirca offers 360-degree digital solutions and has a bouquet of products which are unique. I am confident to deliver the best to our clients with the support of our team.”
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
