MAM
QuEST onboards Yumi Clevenger-Lee as global CMO
Mumbai: Product engineering and lifecycle services company QuEST Global on Thursday announced the appointment of Yumi Clevenger-Lee as global chief marketing officer (CMO). She will be based out of Connecticut, USA, and will report directly to QuEST Global, chairman & CEO, Ajit Prabhu.
Yumi will be responsible for marketing strategy, brand positioning, advertising, and corporate communications to build the QuEST brand across geographic regions, industry verticals, and services, said the company in a statement.
A marketing veteran, Yumi joins QuEST Global with 17 years of experience in consumer-packaged goods. Her vast marketing experience includes new product innovation, reinventing brands through purpose, developing engaging campaigns and creating new communication and business models. With her marketing expertise, she has built many well-known brands around the world including S Pellegrino, Perrier, Cheerios, and Green Giant.
Extending a warm welcome to Yumi on joining QuEST, Ajit Prabhu said, “She is known as a passionate brand builder who has been instrumental in developing strategies that have helped organisations accelerate growth. I believe under her able leadership and in-depth understanding of marketing; we will be able to further strengthen the QuEST brand and drive growth across our engineering services portfolio.”
Yumi has robust global experience spanning her career. Before joining QuEST, she was the executive vice president and chief marketing officer for Nestle Waters North America, where she was responsible for a $4.5 billion portfolio of 16 brands. Previously, she served as the director of marketing for the Latin America region of Cereal Partners Worldwide (CPW), head of innovation globally based in Switzerland for CPW, and led the Cheerios brand for General Mills Canada.
Commenting on her appointment, Yumi said, “QuEST has an excellent track record of helping its clients reinvent their businesses through innovation. With a strong vision to build solutions that advance the way we live, work, travel, and engage with each other, I look forward to helping QuEST strengthen its global leadership to be both a force for growth and a force for good.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
