MAM
Megha Kapoor named Vogue India’s head of editorial content
Mumbai: Condé Nast has named Megha Kapoor as head of editorial content, Vogue India.
In her new role, Kapoor will oversee Vogue India’s editorial operations, strategy and vision, working closely with Vogue’s editorial leadership to develop the best journalism and storytelling both globally and locally. She will lead Vogue India’s editorial team to ensure that Vogue’s core values are represented in all content and across all platforms, said the statement.
Kapoor began her career as a fashion assistant at Vogue Australia. She founded and was the editor and creative director of Inprint magazine, and before that, fashion editor at Oyster Magazine. She currently resides in Sydney but will be moving to India in the coming months.
“Megha’s experience as an editor, stylist and creative director has equipped her with a unique ability to anticipate where the industry is headed,” said Vogue – global editorial director and Condé Nast – chief content officer, Anna Wintour. “We are excited to welcome her back to Vogue after she started her fashion career at Vogue Australia, and I look forward to seeing Vogue India continues to reach new audiences under her leadership.”
“A connoisseur across the world of luxury, fashion and digital media, Megha is an outstanding editorial talent. She’s bright, savvy and the perfect fit to lead our incredible team and we’re so thrilled to welcome her creative excellence to India,” added Vogue APAC, director, Leslie Sun.
Based in India, Kapoor will work closely with Wintour and Sun, as well as Vogue senior leadership to contribute Indian stories, talent, and strategic ideas to all global editorial projects.
“I am thrilled to be joining the Vogue family as content lead for Vogue India and am very excited to champion the diverse and layered beauty of the entire Indian subcontinent and its extensive diaspora,” stated Megha Kapoor.
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
