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Big FM unveils Season 3 of Big Green Durga with Aparajita Adhya for eco-friendly celebrations
Mumbai: BIG FM, a radio network, launched its highly anticipated ‘BIG Green Durga’ campaign at a press conference on 19 September at The Astor, Kolkata. At the event, renowned actress Aparajita Adhya was announced as the ambassador of the campaign, kicking off this year’s eco-friendly initiative aimed at inspiring people to work towards a cleaner and greener city. She revealed the details of the campaign, expressing her strong support for the initiative. Aparajita emphasized the importance of sustainability during Durga Puja and urged the community to engage in the campaign’s efforts actively.
This year, ‘BIG Green Durga’ takes a unique approach to tackling plastic pollution, focusing on recycling through a community-driven plastic collection drive. Held across neighbourhoods, colleges and markets, the collected waste will be used to create an upcycled Durga idol, which will be donated to a government or corporate facility after the puja symbolizing sustainability. This year’s campaign also highlights female Dhaakis, challenging traditional norms by featuring women drummers during the festivities. Additionally, Patachitra storytelling, a modern twist on the ancient scroll-based art form, will be narrated by a Patachitra artist and amplified through BIG FM’s platforms.
Sharing her excitement, Aparajita Adhya, shared, “I am truly honoured to be part of BIG FM’s ‘BIG Green Durga’ campaign. I have always been passionate about eco-friendly practices and this initiative deeply resonates with me. Collecting plastic waste from the community and transforming it into a Durga idol is truly inspiring. This campaign goes beyond raising awareness—it is about taking meaningful action. I commend the BIG FM team for their dedication and the sponsors for supporting such an important cause. Together, let us work toward a greener, cleaner future and celebrate Durga Puja responsibly.”
Adding to it, BIG FM COO Sunil Kumaran said, “At BIG FM, our philosophy has always centred around creating a positive impact through meaningful initiatives that resonate with our listeners. BIG Green Durga is a natural extension of this belief, encouraging communities to embrace sustainability while celebrating our heritage.
Following the success of the past two seasons, which made significant strides in promoting eco-friendly practices, we are excited to continue the momentum with the third season of BIG Green Durga. We are also proud to have Aparajita Adhya as the face of this year’s campaign, along with the support of our esteemed sponsors, who have all come together to make this initiative a success.”
Each year, the BIG Green Durga campaign selects a prominent face to embody the spirit of ‘Shakti,’ with past ambassadors including Rituparna Sengupta in the first season and Priyanka Sarkar in the second. This year, with Aparajita Adhya, BIG FM aims to raise awareness and inspire communities to participate in the campaign’s eco-friendly initiatives. The campaign will culminate with a grand Durga Puja celebration from October 9 to 13 at the Kund Area, Salt Lake City Centre, one of Kolkata’s most vibrant cultural hubs. The highlight of the festivities will be an upcycled Durga idol, symbolizing the campaign’s commitment to sustainability and responsible celebrations.
Major sponsors, including Meghbela Broadband as the Presenting Sponsor, Bosumati Basmati Rice as the co-powered by sponsor, Magic Moments Verve Music Studio as the Celebration Partner, XUV 400 as the Driven By Partner, and Suzuki Avenis as the Ride Partner, took the stage to pledge their support, underscoring a shared commitment to fostering an eco-friendlier festive season. Additionally, Duta Guro Masala, Senco Gold and Diamonds, Titan Eye+ and Damro joined as Associate sponsors, with The Astor as the Hospitality Partner and Irus and Image Eyewear as the Gift Partner. Shalimar Avida Agarbatti was also on board as the Prayer Partner along with Allen Healthcare as a Skincare Partner. The event gave key partners and sponsors a platform to discuss their contributions to the cause, followed by an interactive session where guests explored the themes of sustainability and community-driven change in greater depth.
BIG FM’s mission to make this Durga Puja a celebration of sustainability and inclusivity!
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Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
